Mr Lee Kuan Yew with his wife Mdm Kwa Geok Choo and son PM Lee Hsien Loong (courtesy of PM Lee’s Facebook)
At 3.18 am this morning – the stillest hour of the pre-dawn night – Singapore’s founding father Lee Kuan Yew slipped quietly away to join his beloved wife Kwa Geok Choo. 91 years of age, he was surrounded by his family and loved ones.
Original image designed by Freepik
How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?
As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.
Courtesy of Leading With Trust
Do you know what the most important asset in the digital age is?
Nope, it’s not having a million fans or followers. Neither is it having the world’s greatest product.
The answer is TRUST.
Steve Jobs immortal quote (source of image)
Have you ever had a personal epiphany?
The kind where you suddenly realised that the “dream life” which you’re living may actually be a nightmare?
That what you’ve slogged countless hours, days and months of your life for may just be a big fat lie?
Image courtesy of TODAY
Are you a Professional, Manager or Executive (PME) in a fix? Need help to get your last three months pay or assistance in finding a job?
Well, help is here with NTUC’s PME unit!
Thanks to active lobbying by the National Trades Union Congress (NTUC) – the parent body of over 60 trade unions and associations in Singapore – PMEs now have more things to smile at.
Want to grow your brand’s Instagram account? Wish to dramatically improve your Instagram influence?
Well, I am going to show you how I organically grew my Instagram followers from 550 to almost 1,070 in three months. All without spending a single cent.
Before I do that, however, let us first look at why Instagram matters.
Sally Hogshead knows how to fascinate you (source of image)
Ever wonder how people perceive your unique self? Keen to use those insights to market yourself better and improve your social influence?
In a fascinating episode on the Social Media Marketing podcast, Sally Hogshead, author of How the World Sees You, shared how we can use the science of “fascination” to build your personal brand, impress others and improve our social influence.
What is the single most exciting digital marketing opportunity in 2015?
Nope, it isn’t about generating great content. Neither is it mining mountains of big data, or optimizing social media channels.
Rather, customer experience is the holy grail for digital marketers this year. At least according to Adobe and Econsultancy’s Digital Trends 2015 report.
Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)
Paid. Earned. Owned.
In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.
How do you use content marketing and storytelling to launch a new product or business?
The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.