Why do certain marketing messages attract our attention while others leave us cold?
Thanks to a fascinating podcast by Derek Halpern of the Social Triggers website, I managed to uncover the answer.
Author: coolerinsights
Implementation 101
Source of image
In a world inundated by social networks, ideas are plentiful. Just google any topic and you’ll find truckloads of tips and thoughts. There are a plethora of experts out there who are willing to give you lots of free help.
Including…ahem… yours truly. 🙂
Coke & McDonald’s Join Hands for 2012 Olympics
Bloggers posing for the camera with Tiffany Goh from Coke
Celebrate the upcoming London 2012 Olympic Games with Coca-Cola and McDonald’s. Global partners since 1955, the two leading consumer brands are worldwide partners of the upcoming Games in London, and are offering customers a limited edition set of 6 “Coca-Cola London 2012 Olympic Games” glasses.
Customised Curated Memories
Ethan’s birth was one of my life’s biggest moments
In a consumer world awash with an endless stream of innovative products and services, there appear to be one thing that’s missing. And that is to tap onto a customer’s deep and intimate memories.
Now wait a minute. Isn’t that the same as what peddlers of nostalgia goods are already doing?
Why Major Retailers are Largely Local
NTUC FairPrice holds its ground through innovative concepts like FairPrice Express (courtesy of FairPrice)
Wonder why NTUC Fairprice and Cold Storage rules the grocery retail scene in Singapore?
Or why huge players like Wal-Mart and Target have largely stayed away from our shores?
SHINE Festival Shimmers and Sparkles
An unlikely crew of super heroes
With the tagline “Fire Up Your Passion”, this year’s SHINE Youth Festival comprises a month-long extravaganza of activities geared towards getting youths to do their part for society. To contribute, they can pledge to SHINE at the festival itself, do it online, or find ways to “take action and lead ground-up initiatives that would benefit the community” (quoting from Lynette Lee, SHINE Youth Festival Steering Committee member).
Held at Ngee Ann City’s Civic Plaza yesterday, the SHINE festival boasted a series of youth-led social movements such as the ever popular Cosmo Youth Parade, Community Service Marathon’s “Walk for a Cause” featuring an 800 m long cloth dragon, Urban Sports Challenge and the Dell-Intel Youth Concert.
Gardens by the Bay Blossoms
A pristinely curated garden sprawled over 101 hectares in area, Gardens by the Bay is 36% larger than the Singapore Botanic Gardens and populated by more than 750,000 plants in total. Opened last night by Prime Minister Lee Hsien Loong, the project costed more than $1 billion and boasts of 7 key attractions including the Dragonfly and Kingfisher Lakes, World of Plants, Heritage Gardens and the Bay East Garden.
The Science of Great Teams
Courtesy of Blaze Institute
Why do some teams produce outstanding results while others lag behind given similar resources?
The secret, according to “The New Science of Building Great Teams” in Harvard Business Review, is that successful teams have higher energy, are more engaged, and spend more time exploring outside the group. These patterns of communication and interaction are strongly correlated with performance metrics such as the average handling time in a bank’s call centre.
Hacking Work: A Smart Solution to Stupid Processes
Courtesy of Technotraps
Beleaguered employees can now leverage on a “cheat code” to streamline work and increase their productivity – without getting into trouble.
With the subtitle “Breaking Stupid Rules For Smart Results”, Hacking Work by Bill Jensen and Josh Klein encourages workers of all stripes to utilise “benevolent” hacking to get their jobs done more effectively and efficiently.
Project Intan – Helping Ill Kids through Culture
Project Intan is an initiative by The Intan (a boutique Peranakan home museum) which won the Museum Roundtable awards in 2011) with the goal of helping raise funds for charitable causes. Brainchild of Alvin Mark Yapp, owner of The Intan, Project Intan seeks to help worthwhile charities through direct donations and pledges.
This year, The Intan is working with the ARC Children’s Centre to help create a flu-free environment and increase its educational and development programmes for the kids. Started in 2011, Arc is a daycare charity for young patients with serious illnesses such as cancer. These kids receive intensive medical treatment and are unable to return to school or socialize in a normal setting as they are still
prone to infection.