Posts Under: Business and Management

How Kiat Lim’s $1 Million Change Lives Through Art

November 20, 2024 • Blog, Business and Management • no comments

Left to right: Julie Chiang, Mayor Desmond Choo (North East CDC), Kiat Lim, and Dr Deibby Mamahit

In a quiet room, a panda gazes from a canvas with a serene yet knowing expression. Across the way, a young artist captured the delicate balance of nature—birds perched on flowering branches.

These are not just paintings; they’re stories of courage, perseverance, and the transformative power of art. They are part of Shaping Hearts, an initiative by the North East CDC that seeks to rewire how we view talent and ability.

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Factfulness: 10 Top Thinking Errors About the World

October 9, 2024 • Book Reviews, Business and Management • no comments

Image courtesy of Gapminder Tools

Do you know that many of us systematically get our facts wrong? Or that a chimpanzee randomly answering questions may perform better than teachers, doctors, professors and even Nobel Laureates?

That is the premise behind Factfulness: 10 Reasons We’re Wrong About the World, a delightful book by public health professor Hans Rosling (and founder of Gapminder), with co-authors Ola Rosling and Anna Rosling Ronnlund.

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Transforming Marketing: The Impact of Machine Learning in the Digital Era

April 16, 2024 • Business and Management • 2 comments

Machine learning (ML) has made waves in recent years. Programs that use ML and Artificial Intelligence (AI), such as ChatGPT, Claude, and Midjourney, are practically household names after impressing users with their versatility, adaptability, and accuracy.

Machine learning programs are particularly useful for marketers. Today, you can lean on a variety of ML tools to enhance your marketing materials and speed up the content creation process. You can also use ML to better understand the market, complete predictive analysis, and train new employees.

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Scaling Strategies and Marketing Insights for Opening a Second Location

March 7, 2024 • Business and Management • 4 comments

If your business has been growing steadily, it may be time to scale up and add a second location. Opening a second location can significantly increase your income, improve your productivity, and help you build a better brand presence.

However, scaling up to open a second location can be tricky. You need to guard against overexpansion when opening a new site and should be prepared to put in extra time to market the location properly.

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The Key Role of Employee Satisfaction in Successful Employee Advocacy Programs

February 20, 2024 • Business and Management • 4 comments

Image Source: Pexels

Your workers are undoubtedly the most important influencers of your company’s success. They not only handle day-to-day operations, but they also have talents that could provide your business with a competitive edge.

Some companies have started to recognize that in this digitally connected world, employees also have the potential to effectively promote the company through advocacy programs.

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The Importance of Culture in International Marketing

January 25, 2024 • Business and Management • 1 comment

In today’s global marketplace, understanding the intricate tapestry of culture in international marketing is not just an advantage; it’s imperative. Culture, with its diverse traditions, behaviors, and values, plays a pivotal role in shaping consumer behavior.

To successfully navigate the international market, businesses must adeptly adapt to these cultural nuances, a task that is as challenging as it is crucial.

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