What is the most important marketing strategy for FMCG products?
Is it developing a strong brand? Advertising on TV, radio and newspapers? Embracing social media and citizen marketing? Or all of the above?
Posts Under: Business and Management
McDonald’s Reveals Its Restaurant Secrets
Considered the world’s largest restaurant chain serving 64 million customers daily, McDonald’s is probably the most pervasive fast food chain on the globe. Founded by Ray Kroc in 1955, McDonald’s worldwide generates some US$24 billion in annual revenue from more than 32,000 outlets (mostly franchisee and affiliate run restaurants).
Famed for its superior supply chain management, ultra-efficient service quality, lightning speed kitchens, and franchise business model, its ubiquitous golden arches is probably the most instantly recognisable brand symbol in the world. Here in Singapore, McDonald’s serves some five million customers a month from over 115 restaurants islandwide.
First established in 1979 with an outlet in Liat Towers (once the world’s best performing McDonald’s restaurant), the hamburger chain is encouraging members of the public to participate in its “Open Doors” global initiative. Since 2009, over 5,000 customers have participated in this programme, inclusive of a guided kitchen tour. I suppose this is a good initiative to combat some of the controversies surrounding the burger behemoth.
Lenovo Ups the Ante in Brand Marketing
Courtesy of Lenovo
Anybody following the global technology market would know how brutal it is. Battles for distribution channels, platform acceptance, supply chain efficiencies, and brand leadership have led to the spilling of blood on both Wall Street and Main Street. This has led to companies merging, being acquired, ousting their CEOs, or stopping their product lines altogether in desperate bids to survive and thrive.
Against such a backdrop, PC companies can ill afford to focus purely on features and benefits when marketing their electronic wares. They need to connect more deeply and resonate emotionally with their target audiences. Cool designs, functional specifications, and state-of-the-art features can be so easily copied that PC makers need to dig deeper.
How to Effectively Manage Business Costs
There is an old management adage which says that “you cannot manage what you cannot measure”.
While this saying may be true in all parts of a company, it is especially critical when it comes to managing how money flows in and out of your firm.
Executing with Strategic Speed
Achieving speed doesn’t just mean being fast (image source)
You’ve heard of the saying “more haste less speed”. Apparently, this is true not just in life but in management.
Ed Boswell, former CEO of the Forum Corporation, shares in this clip from Harvard Business Review (HBR) that the most efficient firms pay attention to speed, pace themselves well, and take care of the people factor. By doing so, they can achieve up to 52% higher profit and 40% higher sales than the rest.
The Virtues of Writing Good Notes
One of the most important yet neglected skills in today’s workplace is note taking.
In an age of instant communication, smart phones and ever smarter social technologies, the discipline of writing good minutes still has its place.
Are You Sure It Was That Obvious?
Source of image
You’ve probably heard the saying that with hindsight, one has 20/20 vision.
“Why didn’t you do this then?”
Why Bugis Junction is Still Booming
Is it all doom and gloom for Singapore’s retail scene? After all, we have read about so many empty tenant outlets around the once bustling Orchard Road area.
Well, there is one mall that seem to be one that is doing reasonably well amidst the impending shop-acalypse in our multiple malls…
Can Religions be Branded?
One of the most universally recognised symbols (Courtesy of Proclaim the Truth)
My curiosity was piqued when I read this recent post on Branding Strategy Insider about Brands and Religion.
According to the post, “religion is highly branded”, and this can be seen in the differences in how different religions are divided and further subdivided into denominations, sects, and branches.
Employee Engagement: Lessons From Universal Studios
Managers should lead by example and be there when it matters (Universal Studios Singapore)
Leadership and management are two of the most difficult tasks any manager needs to do in today’s organisation.
The new rules of work mandate that hierarchical ways of bossing people around will no longer work. Against such a backdrop, how can you and your leadership team engage your team members more effectively and impactfully?