How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?
Why do some campaigns fly while others die?
Posts Under: Content Marketing
Marketing in the Age of Social Ephemera
Courtesy of BostInno
What’s the first thing you do when you wake up in the morning?
a) Brush your teeth?
Epic Marketing
Have you watched an “epic” movie which left an indelible mark on your consciousness? What about a book which you couldn’t forget years after you’re done reading?
Truth is, we all love great epics. Massive in scale and scope, they have the power to inspire us with awe, move us viscerally, and set our imaginations on fire.
PlayMoolah Makes Online Virtue Of Thrift
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Audrey (left) and Min Xuan of PlayMoolah
Money makes the world go round. Like charity, however, money management habits should begin at home.
With the world still reeling from the 2008 financial crisis and the more recent European sovereign debt crisis, it is clear that greater financial education is in order. While we Singaporeans (and many of our Asian counterparts) still have some moolah in the bank, it is difficult to foresee what the future may hold.
SG Rating – A Tool for Consumer Businesses
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Customer service is one of the most talked about topics in Singapore. Hell hath no fury like a Singaporean customer scorned. At the same time, we have this incredible obsession to share what we eat, wear, buy and do, often with “value-added” comments (“yay” or “nay”).
Unfortunately, retailers and F&B operators are often oblivious of what their customers think. While a few do trawl the web to search for answers (good or bad), most continue their operations in blissful ignorance.
Coming Soon to a Screen Near You
Image courtesy of Desk Topped
Screens, screens and more screens.
With smartphones, tablets, laptops, and of course the good old TV (or Apple TV for the gadget geeks) and cinema, everybody is staring at an electronic device. Lifestyles have certainly changed in the hyper-connected new social era, enabled by digital gadgets that are perpetually connected to the web.
Why Marketers Need to Teach
Courtesy of Freepik
Give a man a fish, and he’ll eat for a day.
Teach him to fish, and he’ll eat for a lifetime.
Why We Should Embrace SoLoMo
Courtesy of TeropongSkop
Do you know what SoLoMo is?
(Nope, its got nothing to do with King Solomon, although there is certainly some wisdom there).
The Kings and Queens of the Social Age
Image courtesy of Lesgo LEGO Movie
Who are the rulers in the digital and social media age?
By now, you’ve probably heard that content is king. In the age of omnipresent 24/7 media served through ubiquitous smart devices, it is the currency which wins hearts, minds and wallets.