Image courtesy of Desk Topped
Screens, screens and more screens.
With smartphones, tablets, laptops, and of course the good old TV (or Apple TV for the gadget geeks) and cinema, everybody is staring at an electronic device. Lifestyles have certainly changed in the hyper-connected new social era, enabled by digital gadgets that are perpetually connected to the web.
Courtesy of Freepik
Give a man a fish, and he’ll eat for a day.
Teach him to fish, and he’ll eat for a lifetime.
Courtesy of TeropongSkop
Do you know what SoLoMo is?
(Nope, its got nothing to do with King Solomon, although there is certainly some wisdom there).
Image courtesy of Lesgo LEGO Movie
Who are the rulers in the digital and social media age?
By now, you’ve probably heard that content is king. In the age of omnipresent 24/7 media served through ubiquitous smart devices, it is the currency which wins hearts, minds and wallets.
Too many toys to choose from! (Ethan in a shop in Shibuya, Tokyo)
Hit by a flash of inspiration, you decided one day to pursue your dream.
You are all fired up and raring to go. After slaving away for goodness knows how long, you have perfected your recipe for world domination.
These male chimpanzees practise social grooming (courtesy of Mad Science @ QHST)
Noticed why your birthday photos are more well “liked” than a business update?
Or that people whom you “liked” and “commented” on tend to return the favour?
What is the true essence of marketing?
I believe that it can be distilled into three basic questions:
Bob Hoffman (courtesy of The San Francisco Egotist)
Well, Bob Hoffman (above) seems to think so.
Before I talk about Bob’s ideas, let me state that I love Mitch Joel’s Six Pixels of Separation podcasts.
Courtesy of Vision
Want to reach that guy staring at his laptop in a Starbucks cafe? What about that lady thumbing away at her smart phone while waiting for her cab?
What is the single best way to reach consumers in the age of social media and ubiquitous digital devices?
In the age of the ubiquitous social web, business as usual is broken.
Empowered by social technologies like Facebook, Twitter and YouTube, consumers are sharing their brand experiences – good, bad or ugly. They are no longer content to “grin their teeth and bear it”. In such an environment, companies can ill afford to bury their heads in the “mass marketing” sand.
What should we then do in this avalanche of channels, content creators and communities?