Tag: bloggers

The Art and Science of Influencer Marketing

June 15, 2016 Social Influence no comments

The art and science of influencer marketing

Do you recognise these social influencers? (via Singapore Blog Awards 2014)

What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?

As a content and social media marketing person, I often pondered these questions.

Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.


Influencer Marketing Ethics in Singapore

March 22, 2015 Social Influence 1 comment

Original image designed by Freepik

How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?

As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.


The ABCs of Influencer Marketing

January 4, 2015 Content Marketing, Social Influence 3 comments

What is Influencer Marketing all about? How do you pick the right influencers to work with your brand, and how much should you pay for them?

In this article, I will cover the basics of who influencers are, what influencer marketing is all about, ways to work the right influencers to work for your brand, the cost of engaging an influencer, and how you should choose the best influencers to partner with.


Singapore Blog Awards Rides Again!

August 17, 2014 Content Marketing, Social Influence no comments


Congratulations to all the winners of the Singapore Blog Awards 2014!

Adopting an equine theme (2014 being the Year of the Wooden Horse), this year’s Singapore Blog Awards – the seventh in the series – crowned a total of 14 winners. Organised by the tireless team from Singapore Press Holding‘s Omy.sg led by Ms Lee Kuan Fung (Head, Chinese Newspapers Digital Strategy, SPH), the awards helped build the careers of numerous social media stars over the years. Many have gone on to become long-time friends and buddies.

Officiated by Ms Sim Ann, Minister of State for Communications and Information, and Education, the awards this year was held at The Ground Theatre at *SCAPE in Orchard. Other than the prize presentation itself, attendees were treated to a rousing dance performance as well as a “best dressed” competition.


Six Qualities of Successful Bloggers

July 27, 2014 Content Marketing, Social Influence no comments


Have you voted for your favourite blogger yet? (from Singapore Blog Awards 2014)

Yes, it is time yet again for the Singapore Blog Awards. Organised by Omy.sg, this annual competition cum celebration of what’s new, hot and happening in the blogging scene is in its 7th year running, with over $30,000 worth of prizes to be won.

This year’s awards has a total of nine Editors’/Judges’ Choice categories and three new Followers categories. Other than the old favourites like Best Family blog, Best Food blog, and Best Photography blog, a Best New Blog award category has been created to acknowledge newbie bloggers who started their blogs in the past year.


Influencer Marketing 101

October 20, 2013 Content Marketing, Social Influence 4 comments


Zillions of pre-teens are under his influence (courtesy of The Global Daily)

Are you under the influence?

If you’re like the billions on Facebook, Twitter, YouTube, or other social networks, you most definitely are. While we can also be influenced by mainstream channels like newspapers, television, radio and magazines, chances are that it is the people we know – our family and friends – who exert the most influence on our behaviours and actions.