Tag: Content Marketing

Content Marketing for Food and Beverage Businesses

November 29, 2015 Content Marketing 2 comments

Content Marketing restaurants and food

How can restaurant owners survive and thrive? (courtesy of Food photo created by freepik – www.freepik.com)

We love delicious and great tasting food. We love chatting about our latest dining escapades on social media.

If you are Asian, you probably enjoy taking and sharing photos and videos of your food on social networks. You probably also love consuming food related content – recipes, new dishes, menus, the list goes on.


7 Ways to Succeed in Native Advertising

October 26, 2015 Content Marketing disabled comments

7 Ways to Succeed with Native Advertising

Have you started “going native” in your marketing strategy? If you haven’t, its high time you do.

Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears. These ads can either by created by the advertising company, an agency, or the media owner. 


Digital Marketing in the Government [Case Studies]

October 9, 2015 Content Marketing 2 comments

singapore-government-digital-case-studies

This hilarious hokkien music video “Jiak Pa Buay” shows how storytelling is used digitally by Singapore Government  (courtesy of Gov.SG YouTube)

How does the public sector use digital and social media marketing? Which government agencies are leading on the digital front?

Before we get there, do you know that Singapore was ranked no 3 in the United Nation’s annual survey of e-Government initiatives in 2014 (after South Korea and Australia)?