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This is probably the best content marketing strategy I’ve ever come across.
And I certainly do know truckloads of them. After all, I’ve spent over 15 years blogging about business, run a content and social media marketing agency, and trained over 3,000 students in 160 workshops and classes in digital and non digital marketing.
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Content Marketing is the breakthrough digital marketing strategy of the 2010s. And it’s importance will only grow in the 2020s.
Sadly, many companies get it wrong. Which results in their content marketing campaigns failing to deliver positive outcomes.
The incredible leaps that we have been experiencing in various applications of machine learning and AI over the last couple of years have also started to seep in content writing.
This is not surprising considering that natural language processing has been one of the main focuses of contemporary AI research (the other being image recognition).
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COVID-19 (aka the novel Coronavirus) has forced governments around the world to impose travel restrictions and movement lock down orders. This has resulted in huge financial losses for consumer businesses, particularly those in the travel, retail, lifestyle and F&B sectors.
Professionals in the entertainment and events spaces have also seen a significant drop in their incomes, as shows are cancelled or postponed.
Nobody likes crises. They suck big time—our health, our jobs, our businesses, our finances, and maybe even our very lives are affected.
From global pandemics like COVID-19 (aka the novel Coronavirus), terrorist bombings, environmental disasters, to financial downturns, crises are Black Swan events (ie “unknown unknowns”) that are both unpredictable AND disastrous. Unfortunately, such catastrophic events are likely to be more common in our VUCA (Volatile, Uncertain, Complex, and Ambiguous) world.
What are the ingredients to an award-winning series of ? social media posts?
How do you make every one of your Facebook updates, Instagram photo, Tweet, LinkedIn post, or YouTube video work harder?
Do you belong to a sales-focused profession? Frustrated by your inability to attract leads on social media platforms like Facebook, LinkedIn, Instagram and Twitter?
If so, this article is for you.
Give yourself a kick if you are in professional services yet ignoring content marketing.
Almost any professional service provider can benefit from online content – lawyers, coaches, trainers, accountants, financial advisers, advertising agencies, PR agencies, architects, marketing and management consultants.
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by Ashley Lipman (guest author)
On average, American business owners spend around 9 percent of their annual gross revenue on marketing.
Instead of investing money in marketing methods that you aren’t sure of, you need to do your homework to ensure it is worth it.
Are you frustrated by your efforts in Influencer Marketing? Wish to work more effectively with influencers in your social media marketing efforts?
In this article, I will highlight some of the common mistakes brands make in working with influencers, and propose a systematic way of working with them.