Do you know that in 1795, French despot Napoleon Bonaparte offered 12,000 francs as a reward for a grand challenge to preserve food?
Or that Nike’s gamified platform Nike+ helped it to capture nearly 50% of the running shoe market?
“Participation is the new brand.” – Chaordix
“The future of organisations is bringing chaos and order together” – Dee Hock (founder of VISA)
Well, Sean Moffitt (above), author of Wikibrands, seem to think so. And he isn’t the only one.
If you’ve followed the news, you would know that Singapore start up Pirate3D (a 3D printer maker) raised a staggering $366,763 from crowd funding platform Kickstarter just 24 hours after being listed! With almost 2,000 backers, the firm has already raised close to $770,000 in total which is way above its $100,000 target.