Bob Hoffman (courtesy of The San Francisco Egotist)
Well, Bob Hoffman (above) seems to think so.
Before I talk about Bob’s ideas, let me state that I love Mitch Joel’s Six Pixels of Separation podcasts.
Tag: marketing
The Book of Business Awesome/ UnAwesome (Review)
Have you wondered what works (and doesn’t) in Facebook?
Or how you can undo an ill conceived tweet let loose in a fit of anger?
9 Elements of Japanese Aesthetics
I love Japanese art and culture.
Almost everything about the country – from buildings to gardens, displays, products, advertisements, food, shops, train stations and people (especially people) – are enchanting.
While Japan does have its share of woes (don’t we all?), few countries around the world are able to balance age-old tradition with modernity in such a harmonious fashion. This is especially true in the field of aesthetics and design, where almost everything in Japan is well conceived. You could hardly find anything that is an eyesore there!
Book Review: Small is the New Big
Are you feeling the entrepreneurial (or intrapreneurial) itch lately? If so, Small is the New Big may be the right up your alley.
With 184 “riffs, rants, and remarkable business ideas”, Small is the New Big by uber marketing blogger Seth Godin is a collection of management mantras for entrepreneurs. Written in his usual snappy style, the book isn’t organised into sequential chapters. Instead, entries are written in an alphabetical manner without following any particular logic.
Cheap Advertising
Singapore is not just a “fried rice paradise”. It is also a “hard sell paradise”.
If you flip through the papers on any single day, approximately 80% of the advertisements scream “DISCOUNTS”, “SALE”, “FREE”, “PROMOTION” and other words aimed at tugging at your wallets. Because we’re such avid bargain hunters, anything priced at the normal rack rates or list price will fail to trigger any immediate (or impulsive) purchase decision.
As I was about to enter my car a few days ago, I spotted this bright colourful flyer on my window.
The Pros and Cons of Lower Cheaper Discounts
One of the most common forms of ‘marketing’ is what I call the L.C.D.
It translates into 3 universally embraced words: