Came across this very useful post for those obsessed with defining how Word Of Mouth (WOM) marketing and its various incarnations work. Quoting from the Media Guerrilla and Word Of Mouth Marketing Association (WOMMA):
Buzz Marketing Using high-profile entertainment or news to get people to
talk about your brand.
Viral Marketing Creating entertaining or informative messages that are
Do we need to wait for everything to be pristine and tip top before proceeding with our new fangled marketing plan? Is it necessary to get everybody’s consensus and to be 100% risk-free? So what if certain things are still a little screwy?
She doesn’t really look like this. Especially in the morning or after a long plane flight. And yet we’re bombarded by photos of one perfect celebrity after another… enough to buy into the fantasy that they’re all perfect. Read More