Tag: social media marketing

Social Media Marketing 101 for Non-Profits

October 11, 2012 Content Marketing, Social Influence 12 comments


Courtesy of Your Social Move

Plagued by the lack of funds, non-profits like associations and societies often have to employ shoe-string marketing strategies. With its relatively low cost compared to traditional advertising, social media marketing can be an attractive option. However, the devil as they say is in the details.

Speaking at the Association Management Seminar (courtesy of MCI Singapore), Martin Ross of mediamind shared that non-profits first need to understand the digital landscape and the plethora of social platforms available.


Is Social Media Marketing a Myth?

May 26, 2009 Social Influence 3 comments

Is Social Media Marketing a Myth
Is social media marketing just a myth? (courtesy of Snap Trends)

I love dabbling in social media in its various forms, be it blogging, facebooking, twittering, youtubing (occasionally), plurking and flickring.

Digital conversations are addictive, and I can spend an entire day just reading blogs, following tweets, retweeting, commenting on facebook photographs, chatting on MSN, uploading photographs on Flickr and so on.


The World of WOM

December 5, 2006 Blog no comments

Came across this very useful post for those obsessed with defining how Word Of Mouth (WOM) marketing and its various incarnations work. Quoting from the Media Guerrilla and Word Of Mouth Marketing Association (WOMMA):

Buzz Marketing Using high-profile entertainment or news to get people to
talk about your brand.

Viral Marketing Creating entertaining or informative messages that are


Must We Be Perfect?

December 1, 2006 Blog no comments

Do we need to wait for everything to be pristine and tip top before proceeding with our new fangled marketing plan? Is it necessary to get everybody’s consensus and to be 100% risk-free? So what if certain things are still a little screwy?

Seth Godin, a pioneer in the new world of citizen marketing, sums it up pretty nicely with his latest post. Quoting from him:

She doesn’t really look like this. Especially in the morning or after a long plane flight. And yet we’re bombarded by photos of one perfect celebrity after another… enough to buy into the fantasy that they’re all perfect.