You invested considerable time, money and effort into building up your content factory.
You hired the best writers this side of the universe, employed the most talented designers, and have scripted a few “killer” marketing videos.
Tag: social media marketing
9 Digital Marketing Strategies for 2016
Today is the first day in the year 2016.
As you start to plan your marketing strategies for the year ahead, it would be useful to consider some of the positive moves which you can make to improve how you grow your influence and reach customers online.
Inbound Marketing in Asia – Key Trends for 2015
Inbound marketing is rocking the socks of Asian marketers. Well, at least according to HubSpot’s latest State of Inbound Survey focusing on Asia.
Apparently, 3 out of 4 marketers in Asia prefer inbound to outbound approaches in marketing. Moreover small and medium sized enterprises (SMEs) prefer inbound over outbound.
Facebook Advertising 101: Four Basic Steps
How can you better monetize your Facebook presence? What can you do to increase engagement or push click-throughs to your brand’s landing pages?
In the past, social media marketing activities like creating and curating great content and actively community management was sufficient to engage one’s Facebook fans.
Content Marketing for Food and Beverage Businesses
How can restaurant owners survive and thrive? (courtesy of Food photo created by freepik – www.freepik.com)
We love delicious and great tasting food. We love chatting about our latest dining escapades on social media.
If you are Asian, you probably enjoy taking and sharing photos and videos of your food on social networks. You probably also love consuming food related content – recipes, new dishes, menus, the list goes on.
Content Marketing Strategies of Viruses (and other Microbes)
Nobody likes to fall ill. Especially now that the Covid-19 pandemic has besieged us all.
From viruses and bacteria to fungi, mycoplasma to plasmodium, germs are a terrible bane of our daily lives.
7 Common Mistakes in Social Media Marketing
Sign up for my social media marketing course here (image from Equinet Academy)
Do you know that 75% of Singaporeans are on social media each day? Or that we spend almost 7 hours a day online?
Social media isn’t new by any stretch of the imagination. Almost everybody is on Facebook, Twitter, LinkedIn, Instagram, YouTube, Google Plus, or Snapchat these days.
Have You Googled Your Name Lately?
Everybody is on social media these days.
Facebook, Twitter, Instagram, LinkedIn, Google Plus, Pinterest, YouTube, SnapChat… The list goes on.
Native Advertising: What You Need To Know
What is native advertising or native ads? How can content marketers make use of native ads?
First and foremost, native advertising is fast growing.
In a report from Contently, marketers are envisaged to spend US$4.3 billion on native ads in 2015. An increase of 34 percent over 2014, this is forecasted to balloon to US $8.8 billion by 2018.
The most powerful influencers for your brand
Image from Bottle Uncorked
What is the best way for companies to harness the power of social influence?
Is it in having a beautifully designed and SEO ready website? Nah. Everybody would already have done it, one way or another.