social media marketing | Cooler Insights

November 9, 2014 • Content Marketing, Social Influence • 4 comments

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Social media is a double-edged sword.

Put to good use, it can be a salve for humanity’s woes. Social media allows us to share helpful content, seed ideas, connect with long-lost friends, and form communities around specific interests, relationships and affinities. It also lowers the communication barriers for small businesses, solo-preneurs and freelance talents, allowing them to reach their markets at a fraction of the cost.

Unfortunately, social media isn’t always “sugar, spice and everything nice”. Anybody who creates and publishes public content on a blog, YouTube channel, Facebook page or Twitter account know that it comes with the inherent risks of being flamed or criticised.

September 4, 2014 • Content Marketing • no comments

Courtesy of Brinks Blog

I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks.

Quoting from his post:

June 15, 2014 • Content Marketing • 2 comments

Gary Vaynerchuk is a phenomenal storytelling entrepreneur. He is so good in what he does that Businessweek lauded him as “one of the top 20 people every entrepreneur should follow”.

Former founder of Wine Library and author of bestselling social media marketing books like Crush It! and The Thank You Economy, Gary’s straight talking shoot-from-the-hip style has won him many fans.

June 10, 2014 • Social Influence • 3 comments

Courtesy of Found

Are you seeing the same old posts on Facebook? Or coming across the same old folks on your LinkedIn newsfeed?

Maybe you’ve repeatedly stumbled across uncannily accurate ads that scare the wits out of you?

May 7, 2014 • Content Marketing • 5 comments

Image of Michael Stelzner fromSocial Media Examiner

How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?

The answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.

April 24, 2014 • Content Marketing • no comments

“Giving” by TrueMove generated more than 3 million views in 5 days!

By now, many would have noticed that our genteel northern neighbour has been creating a mini “social revolution” on YouTube. Its videos have generated such virality that they are being talked about all over the world.

Yes, I am talking about those tearsome Thai advertisements.

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In case you don’t already know, the world of Search Engine Optimisation (SEO) is going to the birds. Or more specifically, the Hummingbird.

Announcing its brand new algorithm for search recently at its birthday, Google’s Hummingbird claims to make search more natural, contextual and human. In other words, trying to “game” the system through unrelated keywords, meta-tags, links, and other spammy devices may work less effectively in future.

December 5, 2013 • Content Marketing • no comments

AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did.

At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.

Tag: social media marketing