2016 has come to an end. And thankfully so too.
Economically speaking, the year has been a pretty “meh” one for many. Reduction in global demand has led to a slowing of economic growth, increased retrenchments and an uncertain outlook for 2017.
2016 has come to an end. And thankfully so too.
Economically speaking, the year has been a pretty “meh” one for many. Reduction in global demand has led to a slowing of economic growth, increased retrenchments and an uncertain outlook for 2017.
Looking for the right digital marketing ideas this Christmas? You’re in luck because it’s the most wonderful time of the year!
Everybody is in a festive mood as work winds down during the Christmas season. With the bounty of year-end bonuses plus the long stretch of holidays, your customers could be in the right frame of mind to spend.
Courtesy of Perko’s
“Sell the Sizzle, not the Steak”
Everybody in the world of advertising would have heard of advertising guru Elmer Wheeler’s famous saying. It is considered by many to be one of the most beloved mantras in the world of marketing.
Courtesy of The Political Insider
The world is still reeling from the results of the 45th American Presidential Election.
America has elected her 45th president Donald J Trump in a stunning upset over his Democrat opponent Mrs Hillary Rodham Clinton.
Courtesy of We Are Animal
Why do some online stories spread while others eat the proverbial digital dust?
That is the number one question befuddling digital and social media marketers around the world. In a world that is swimming around in content clutter, your old “spray and pray” methods of advertising and promotions are dead.
Chriselle Lim and Nordstrom (courtesy of Nordstrom)
Wonder why your social media marketing efforts are not paying off for your brand?
Maybe you should take tuition from that fashionable 20 something student with 100,000 followers on Instagram. Or that “frivolous” YouTuber with his hundreds of thousands of faithful viewers.
Are you keen to use content marketing to generate leads, drive sales and increase brand awareness?
If you do, there is one thing you must do regularly. Maybe even daily.
And that is to write, shoot, draw, edit and produce content.
Measuring the success of your social media marketing efforts can be such a pain.
Likes, comments, shares, views, clicks, CPA, Conversion Rate, CPM… The sheer number of metrics used in digital and social media marketing can be mind boggling.
What can you do to create a winning Facebook advertisement? How can you win the war for attention on the world’s largest social network?
Anybody who has managed a Facebook page before knows that it isn’t easy to succeed in this space.