Tag: Book Reviews

The Art of Social Media [Book Review]

April 9th, 2015   •   no comments   

The Art of Social Media

Courtesy of Artillery

Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?

If so, check out The Art of Social Media co-authored by Guy Kawasaki and Peg Fitzpatrick.
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How to Launch a Product through Content [Book Review]

February 27th, 2015   •   no comments   

Launch Book - Content Marketing Guide

How do you use content marketing and storytelling to launch a new product or business?

The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.
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Content Rules: Book Review

December 9th, 2014   •   1 comment   

Content Rules Book Cover

Content is king! Content rules!

Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.

However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
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The Mindful Marketer: Book Review

December 1st, 2014   •   1 comment   

the-mindful-marketer-book-cover

How can marketers navigate an “always on” digital world? Can we achieve greater balance and control of our work and personal lives?

Yes we can! At least according to Lisa Nirell in her latest book “The Mindful Marketer”.

Part self-help book, part management manual, The Mindful Marketer is packed with practical and useful advice for senior marketers of all stripes. Drawing wisdom from diverse sources – Buddhism, organisational behaviour, psychology, digital marketing and much more – it covers the breadth and depth of scenarios in the working life of a marketer.
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Marketing to the Ageing Consumer: Book Review

October 8th, 2014   •   no comments   

Ageing customers

Designed by Freepik

The ageing consumer is one of the most profitable yet untapped segment. Every year, billions of dollars are left on the table by companies around the world as the ignore this increasingly influential and affluent group of consumers.

Consider this.
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The Sales Bible: Book Review

July 9th, 2014   •   no comments   

“Everyone wants to succeed at sales. Most people don’t. It’s not that they can’t. It’s just that they don’t know how.”

Filled with motivational quotes like the ones above, Jeffrey Gitomer’s The Sales Bible is a hard-hitting, no-holds-barred compendium of ideas and techniques to boost one’s success in sales.

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How to Launch Your Business with Social Media Marketing

May 7th, 2014   •   2 comments   

Launching Your Business With Social Media
Image of Michael Stelzner fromSocial Media Examiner

How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?

The answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.
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The Language of God: Book Review

April 13th, 2014   •   no comments   

The Language of God Francis S Collins

Are science and faith compatible? Can we reconcile our religious beliefs with scientific evidence of how life began?

Enter The Language of God.

Written by former esteemed Director of the Human Genome Project, Dr Francis Collins, the bestselling volume is an ambitious effort to marry Collins’ Christian faith with his beliefs as an eminent scientist.
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David and Goliath: Book Review

March 5th, 2014   •   1 comment   

 

David and Goliath by Malcolm Gladwell

Why do underdogs triumph over mightier enemies? How does one turn a weakness into a strength?

In yet another entertaining trip of the intellect, Malcolm Gladwell’s latest volume David and Goliath tackles perennial paradoxes with much aplomb. Written in his usual captivating prose, Gladwell’s book – subtitled Underdogs, Misfits and the Art of Battling Giants – provides one with much food for thought while challenging conventional wisdom.
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Like a Virgin by Richard Branson: Book Review

January 29th, 2014   •   no comments   

Richard Branson Like a Virgin Book Review

Courtesy of Vincent Huberta

Everybody knows Sir Richard Branson, founder of the Virgin Group.

With an estimated net worth of US$4.6 billion, Branson is financially successful beyond anybody’s wildest dreams.
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