Ben Simpfendorfer of Silk Road Associates
Are China and India still the “factory” and “outsourced service provider” of the world? How big is the market for Muslim-friendly products and services? What are the promises and perils of trading in the East?
In a sweeping expose on the dynamic forces shaping the “New East”, Ben Simpfendorfer’s The Rise of the New East provides an in-depth view of how the economic resurgence of Asia and the Middle East are changing global markets. Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods.
Courtesy of Marc Nair
Do you relish gawking at beautiful old places? Perpetually plugged in to music on your digital device? Love to immerse yourself in a rich sensorial experience?
Well, if you’re an experience hedonist (like yours truly) who loves to zone out to the alchemy of architecture, music, and food, you may wish to check out Musicity.
The Internet of Things is a Mega Trend for the next Decade (courtesy of Take Me To Your Leader)
If we can gaze into the crystal ball, what would the future behold? How would the next 10 years be like in terms of business, society and culture?
Thanks to an invitation from the Pacific Asia Travel Association (PATA), I discovered these answers in a talk given by Manoj Menon, Managing Director APAC of Frost & Sullivan at the recent PATA Hub City Forum 2012.
Written in Peters’ no-holds-barred, rant-heavy and straight talking narrative, Trends provides lots of facts, figures and anecdotes to show that women and Baby Boomers are probably the two largest blindspots in the eyes of marketers everywhere. With a steely-eyed determination to tear down age-old prejudices against the “weaker sex” and “old geezers”, Peters and Barletta described how myopic views of catering largely to “White men in the 18 to 44 age group” have resulted in organisations neglecting huge markets worth “trillions of dollars”.