How To Finetune Your Social Media Strategy

How To Finetune Your Social Media Strategy

August 31, 2010 • Social Influence • 1 comment


Its not about the platforms but how you use them (courtesy of Blogworks.org)

I was invited to the Strategic Online PR & Media Relations Asia 2010 conference to share how my organisation embraced social media and managed to glean some useful lessons from the other sessions.

There were a broad range of topics covered – online campaign planning, crisis communications management, brand communications, Search Engine Marketing (SEM), defamation law, social media sentiment monitoring, and web analytics.

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Why Facebook Hasn’t Killed Face-to-Face

August 29, 2010 • Blog • disabled comments

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Social technologies and networks have driven demand for meet-ups like Social Media Breakfast

One of the greatest misunderstandings about the rise of social media platforms is that it will replace the need for being physically present at places and events. After all, it is far cheaper contacting somebody via Twitter, Internet Messaging, Facebook or Skype than to meet them in the flesh.

Now that social technologies have gone mobile, your iPad, iPhone, android or symbian smartphone allows you to plug in and participate in conversations 24 by 7. Need richer levels of interaction? Simply get a mobile broadband device or tether your 3.5G phone to your laptop and you can share documents, wikis, blog posts, presentation slides, spreadsheets and more.

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Talent Attraction through Social Media

August 22, 2010 • Social Influence • disabled comments

Source: The Sirona Says Blog

In an age where the competition for talents becomes red hot, the most important strategy that any organisation needs to have is to get the right people in, motivate, retain and develop them. With more and more Singaporeans spending a large amount of time online, it is critical that any HR recruitment strategy should examine how social networks and channels could be deployed in the fierce battle for talent.

In my view, there are two key ways to a social recruiting strategy: develop compelling organisational content, and leverage on the right channels and connections.

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8 Tips in Organising a Blogger Gathering

August 20, 2010 • Blog • 3 comments

Citibank & Bloggers at 10@Claymore
(courtesy of 24 Seven)

Any PR person worth his or her salt these days would know that reaching bloggers, youtubers, flickrers, facebookers and twitterers (etcetera..) isn’t exactly the same as engaging the mainstream press. Trying the same traditional approach may only court failure, disappointment, and maybe even a tongue lashing (trust me I have been there)!

So how can you attract bloggers to participate in a gathering?

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Colourful World of Costumes and Cultures

August 14, 2010 • Blog • disabled comments

Singapore HeritageFest Opening
Check out Singapore HeritageFest these two weeks!

Feeling bored this weekend? Don’t!

There are tonnes of activities to do as the inaugural Singapore 2010 Youth Olympic Games (YOG) opens today, with a smorgasbord of 26 sports, culture & education, and outdoor activities awaiting. Other than the Marina Bay area which is teeming with free concerts and programmes starting today, you can also check out the various shopping centres like Suntec City Mall where the Singapore HeritageFest is happening.

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Me? A 17 Year Old YOG Cheerleader?

August 10, 2010 • Blog • 8 comments

That was my first reaction when invited by June Kong-Dhanabalan from Coca-Cola to hop on board their Happiness Mobile (Coke is the official worldwide sponsor of the games). Offering a bird’s eye view of the Journey of the Youth Olympic Flame (or JYOF), I will feel what it’s like to be a teenager hollering my lungs out, waving my hands in the air, and cheering on an open-top “Hippo” bus. Of course, I was heartened to know that the blogfather mrbrown has already experienced this.

Singapore Youth Olympic Games Torch Relay
Here’s the custom-fitted Happiness Mobile

Held in conjunction with the upcoming Singapore Youth Olympic Games (YOG), the Singapore leg of the torch relay sees some 2,400 torchbearers (including June herself) conveying the Youth Olympic Flame through all the five community districts and ending in the heart of the city. Participants hail from the 500 odd participating schools, sponsoring organisations, as well as government agencies.

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