Courtesy of sayitcommunity.com
Customer experience management is the new marketing. While the world swoons over the impact of digital technologies on customer experience, it is often basic customer service which determines if a company swims or sinks.
MC Escher’s “Relativity” (source of image)
Does success always mean moving up the corporate ladder? What if you can consciously choose to go sideways instead?
Traditionally, organisational progress meant getting promoted and scaling up the rungs of management. However, things are certainly changing in this day and age.
In an age where the competition for talents becomes red hot, the most important strategy that any organisation needs to have is to get the right people in, motivate, retain and develop them. With more and more Singaporeans spending a large amount of time online, it is critical that any HR recruitment strategy should examine how social networks and channels could be deployed in the fierce battle for talent.
In my view, there are two key ways to a social recruiting strategy: develop compelling organisational content, and leverage on the right channels and connections.
(courtesy of 24 Seven)
Any PR person worth his or her salt these days would know that reaching bloggers, youtubers, flickrers, facebookers and twitterers (etcetera..) isn’t exactly the same as engaging the mainstream press. Trying the same traditional approach may only court failure, disappointment, and maybe even a tongue lashing (trust me I have been there)!
So how can you attract bloggers to participate in a gathering?
Courtesy of Naked Singapore
After a long and tiring day at work, I had my dinner at a coffeeshop in Chinatown and was waiting for my usual buses back home. The bus stop was pretty crowded with weary commuters.
While waiting for my bus, I noticed something unusual.
Through the kind assistance of Coca Cola Singapore’s June Kong-Dhanabalan, Ethan, Tina and I caught the opening ceremony of the inaugural Youth Olympic Games in Singapore.
Touted as the more extravagant show ever staged in Singapore, the close to two-hour event featured the 3,600 athletes hailing from more than 200 International Olympic Committee (IOC) member countries in 26 events over the next 12 days.
Check out Singapore HeritageFest these two weeks!
Feeling bored this weekend? Don’t!
There are tonnes of activities to do as the inaugural Singapore 2010 Youth Olympic Games (YOG) opens today, with a smorgasbord of 26 sports, culture & education, and outdoor activities awaiting. Other than the Marina Bay area which is teeming with free concerts and programmes starting today, you can also check out the various shopping centres like Suntec City Mall where the Singapore HeritageFest is happening.
That was my first reaction when invited by June Kong-Dhanabalan from Coca-Cola to hop on board their Happiness Mobile (Coke is the official worldwide sponsor of the games). Offering a bird’s eye view of the Journey of the Youth Olympic Flame (or JYOF), I will feel what it’s like to be a teenager hollering my lungs out, waving my hands in the air, and cheering on an open-top “Hippo” bus. Of course, I was heartened to know that the blogfather mrbrown has already experienced this.
Here’s the custom-fitted Happiness Mobile
Held in conjunction with the upcoming Singapore Youth Olympic Games (YOG), the Singapore leg of the torch relay sees some 2,400 torchbearers (including June herself) conveying the Youth Olympic Flame through all the five community districts and ending in the heart of the city. Participants hail from the 500 odd participating schools, sponsoring organisations, as well as government agencies.
Courtesy of NDPeeps (on flickr)
As we celebrate our 45th year of independence across the island in many different ways, I thought it’d be interesting to see how this is being done in the digital dimension. Gauging from the amount of national day related posts, Facebook updates, tagged photographs, videos and other User Generated Content (UGC), we are certainly not lacking in patriotic spirit here!
A good place to start would be the official National Day Parade 2010 (NDP 2010) website, which looks like it is a website, UGC aggregator, and social media portal all rolled into one. I was immediately wowed by the clickable mosaic of different citizen-generated content on the home page, which brings you to short posts complete with photographs of what Singaporeans and residents feel about our national birthday.
There are two schools of thought in marketing.
The first school teaches us to focus and concentrate all our energies and resources on one (or perhaps two) key strategies. I call them the snipers.
