Business and management articles | Cooler Insights

20/20 Vision – 10 Wacky Ideas for Opticians

February 10, 2007 • Business and Management • 25 comments

Two out of three in my family wears specs!

I’ve never revealed it before, but I am a closet consultant. I love to provide business and marketing advice to people. After so many years working with entrepreneurs, media, lifestyle and tourism businesses, I do have some thoughts welling in my head. Whether they take it or not is another thing altogether of course.

Let’s start with the optical business. It is a booming business, with 80% of adult Singaporeans being shortsighted and us having one of the highest myopia rates in the world. What can opticians (like eastcoastlife‘s hubby Chris) do to make themselves stand out clearly from the competition?

Making Purple Cows Sneeze

January 19, 2007 • Book Reviews • 4 comments

Lately, I have been reading a little more than usual. Have only just picked up Purple Cow by Seth Godin.

It isn’t exactly brand new but some of its insights are still worth considering.

7 As of Marketing Experiences

Sprite Shower – a great example of experiential marketing (courtesy of Exact Drive)

How do you market a theme park, museum, or holiday resort? Do the traditional 4 Ps of Product, Price, Place and Promotion still work?

The answer certainly lies less in your marketing mix and more in what I’d call your Experience Mix.

November 23, 2006 • Blog • 2 comments

Ben McConnell and Jackie Huba has created the 4 Fs of citizen marketers. This is an elegant idea which distills some of the types of bloggers and new media activists you find in the blogosphere.

How Analogies and Metaphors Uplifts Your Content

November 9, 2006 • Content Marketing • 2 comments

An example of an advertising analogy and metaphor

Have you wondered why certain speakers and writers can bring their ideas across so elegantly? How do they transform a complex (and sometimes obscure) concept into one which we can see in our heads with such clarity and definition?

The answer lies in their ability to to tell stories with rich and powerful analogies, allegories and metaphors.

Tips on Tipping

November 5, 2006 • Book Reviews • disabled comments

While languishing in bed for two days last week, I managed to pick up the book “The Tipping Point” and finished reading it all in one go (almost). Malcolm Gladwell’s thought provoking tome isn’t exactly the newest trick of the trade, but some of its principles are useful to share.

Why Experience Truly Matters

February 28, 2006 • Business and Management • 3 comments

Recently, at the National Library, I learnt a couple of new things about the importance of experiential marketing from eminent professor Bernd Schmitt.

Let me summarize the key learning points for you.