The Most Successful Small Business in the World: Book Review

Connected Consumers and the Future of Business

July 28, 2013 Content Marketing, Social Influence disabled comments


Courtesy of What’s The Future of Business (illustration by Hugh Macleod)

Business as usual isn’t going to cut it anymore. Not with the rise of Generation-C.

According to renowned thinker Brian Solis (love his work!), Gen-C individuals spend an inordinate amount of time online and live a large fraction of their lives accessing information and interacting with others on the Internet.


Customer Sense: Book Review

July 10, 2013 Book Reviews disabled comments

Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?

While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.


The Value of Asking

July 3, 2013 Personal Branding disabled comments


Courtesy of Quote Fancy

“Ask and it will be given to you; seek and you will find; knock and the door will be opened to you.” – Matthew 7:7

Quoting from the Bible, asking has always been one of the core tenets of success. Time and time again, the people who make it a point to ask (and ask regularly) are the ones who tend to do better in almost any field in life – romance, school, work, social circles, and of course spirituality.