Weird is the new normal. Mass is dead.
And the rich, who is anybody who can afford to buy stuff or do stuff for fun, are no longer embracing the mediocre middle of the bell curve.
We Are All Weird: A Book Review
Nothing But Green – a Company with a Conscience
Jacqueline Tan, founder and general manager of Nothing But Green
Founded by three mummies with a passion for sustainable living, Nothing But Green is an eco friendly retail cum F&B outlet located in the heart of the city. Stocking a wide range of organic/green/eco friendly products – baby care, personal care, household, clothing, accessories, food and more – it offers both onsite and online shopping to cater to environmentally conscious consumers.
Guided by the philosophy that “every small thing we do can save the world”, the outlet’s deli uses fresh organic ingredients in all its dishes and serves meals that suit most dietary requirements. Items on its menu include sandwiches, salads, wraps, soups as well as Asian favourites like sliced fish soup, chicken rice, and Thai green chicken curry.
The Evolution of Influence
Courtesy of Helping Psychology
Influence. That’s a neat word.
According to Dictionary.com, influence is “the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others”. In other words, its how effective you are in transforming others and eliciting change.
Evergreen Themes in Marketing
Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting)
Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.
Ad after ad, common themes and tropes surface time and time again.
10 Commandments of Ethical Enterprises
Can you guess the name of this actor? (courtesy of Lawson Stone)
In the social era, everybody’s becoming an activist.
Don’t believe me? Just look at the feeds on your Facebook or Twitter accounts.
The Impact Equation: Measuring Your Social Influence
How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?
Why do some campaigns fly while others die?
Marketing in the Age of Social Ephemera
Courtesy of BostInno
What’s the first thing you do when you wake up in the morning?
a) Brush your teeth?
My Secret Life on the McJob: Book Review
Jerry Newman of University of Buffalo (courtesy of UB Faculty Experts)
Imagine a 57 year old management professor donning the uniform of an undercover fast food worker for 14 months. Opting for this “hardship” research project during his sabbatical, he goes through seven jobs in burger chains like McDonald’s, Burger King, and Wendy’s.
Along the way, the professor discovers “powerful truths about what makes businesses great” and provides lessons from behind the counter “guaranteed to supersize any management style”.
8 Easy Ways to Build Your Personal Brand Online
What would you do if you happen to lose your job or your business goes bust today?
Can you pick up the pieces and move on? Or will your self esteem be shattered beyond repair?
The HUB Singapore – Local Catalyst for Global Change
Coworking space. Connected community. Curated events. Collaborative platform. Change catalyst.
The HUB Singapore is all of the above and more. Part of a global network of 40 HUBs with 6,000 over members around the world, the coworking space for social change agents was founded 11 months ago in May 2012. Funded with a start-up grant of $100,000 from the National Youth Council (NYC), it occupies the first and second levels of the NYC Academy building at Somerset Road.