Why do some companies succeed in turbulent times while others fail?
Is there a “secret sauce” to enduring corporate performance?
Great By Choice: Book Review
9 Elements of Japanese Aesthetics
I love Japanese art and culture.
Almost everything about the country – from buildings to gardens, displays, products, advertisements, food, shops, train stations and people (especially people) – are enchanting.
While Japan does have its share of woes (don’t we all?), few countries around the world are able to balance age-old tradition with modernity in such a harmonious fashion. This is especially true in the field of aesthetics and design, where almost everything in Japan is well conceived. You could hardly find anything that is an eyesore there!
Return on Influence: Book Review
“I have become a number… And if you are even slightly active on social media sites such as Twitter, Facebook, and LinkedIn, you have become a number too…”
So begins Return on Influence – The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, a slim volume delving into the world of social scoring.
Aristotle’s Timeless Secret to Great Content
“File:Philosophie-grèce Aristotle.jpg” by solut_rai is licensed under CC0 1.0
Ancient Greek philosopher Aristotle has an ageless recipe for great content that rocks. One that is proven to work time and time again, across the centuries.
Do you want to know what it is?
Gamestorming: A Tool for Innovation (Book Review)
Stumped by an insurmountable problem at work? Keen to generate ideas that are “out of the screen”? Wish to find a way to make “gaming” come to life?
With Gamestorming by Dave Gray, Sunni Brown and James Macanufo, you now can.
Social Media Content Strategy: Create, Curate or Circulate?
Business vector designed by Freepik
Have you thought about the amount of time you should spend creating original content? What about filtering and sharing what others publish?
Triggered by a post from David Meerman Scott, I thought about my own experience as a content and social media marketer.
Social Media Optimisation or Originality?
Do social media gurus exist? (courtesy of Brian Copeland)
I’m caught in a digital dilemma.
On the one hand, I know that I should find ways to raise my social media score (courtesy of Klout.com). There are lots that I can do to “game the system”.
Market Thy Neighbours as Thyself
Marketing can be a friendly activity (Courtesy of {eclaire})
Sometimes, I wonder why the world of marketing has to be so competitive.
Many marketing strategies reek of a “command and conquer” mentality. We’re constantly told to “benchmark” against our competitors, “target” or “ambush” our customers, offer “value” pricing, and “position” ourselves such that we have an “advantage” over other similar businesses.
The Power of Positive Stories
Jesus certainly knows the power of good stories! (courtesy of Life with Da Man CD)
Since time immemorial, storytelling has influenced billions around the globe.
We’ve all heard of cave men and women sitting around a fireplace, listening intently as a wizened elder regaled the tribe with heroic chronicles of his younger days.
Which Social Media Strategy Should You Adopt?
A picture often paints a thousand words. A great comic or cartoon, on the other hand, paints tens of thousands.
“Marketoonist” Tom Fishburne recently created a wonderful graphical depiction of 5 different types of social media strategies as depicted below:
Courtesy of Tom Fishburne