Aristotle’s Timeless Secret to Great Content

Market Thy Neighbours as Thyself

November 11, 2012 disabled comments

friendly shop owner
Marketing can be a friendly activity (Courtesy of {eclaire})

Sometimes, I wonder why the world of marketing has to be so competitive.

Many marketing strategies reek of a “command and conquer” mentality. We’re constantly told to “benchmark” against our competitors, “target” or “ambush” our customers, offer “value” pricing, and “position” ourselves such that we have an “advantage” over other similar businesses.


Want Your Kid to be a Whizzard?

November 3, 2012 Content Marketing disabled comments

OK, the exams are over. We parents can all relax now, right?

Wrong!

If anything, long holidays can be more terrifying for parents. I mean, you can’t possibly let your kid be playing computer games all day long, right? Wouldn’t his or her brain turn to mush?