Ask any B2B marketer what their greatest challenge is. Chances are that they’ll respond with lead generation.
For the online marketer, B2B lead generation is often considered the holy grail of digital marketing.
Author: coolerinsights
10 B2B Digital Marketing Channels You Need To Know
Name me 10 Business-to-Business (B2B) brands that are active online.
Chances are that you’ll struggle trying to identify them. Perhaps Alibaba could be one of them. Or SAP, Intel, General Electric and Accenture.
10 Conversion Rate Optimization Mistakes You Are Probably Making
Woman photo created by drobotdean – www.freepik.com
You ran the perfect digital marketing campaign. Or so you think.
Facebook fans are responding liking, commenting, and sharing your posts. You achieved a Cost Per Click (CPC) that is way below your industry’s average. Your organic reach is astounding.
How To Craft a Winning B2B Digital Marketing Strategy
The biggest myth about B2B marketing is that you can’t do it online.
With products and services ranging from thousands to millions of dollars, your customers can’t possibly see a Facebook ad, click on a button, whip out their credit card, and buy, right?
Why Fake News Happens – And How To Combat Them
Fake news on social media is “YUGE!” And the problem is a global one that is growing by the day.
Apparently, false news from unreliable websites overtook accurate news from reliable websites in the 2016 US presidential election.
Top Social Media Marketing Tips for Manufacturers
Social media marketing just isn’t right for companies dealing in manufacturing. Or so they say.
Just look at your Facebook or Instagram news feed. Chances are that it’s filled with videos and photos of animals, celebrities, political insights, amazing human feats, jokes, and other entertaining stuff.
Facebook Advertising 101: Measuring and Tracking Performance
You’ve come a long way since you first used Facebook to market your business.
Beyond starting your own Facebook Page and sharing regular posts, you have experimented with boosting your posts and have started running your own ads.
Facebook Advertising 101: Creating Your Ads
How do you create an ad on Facebook? What are the types of ads you can create and publish?
This article will guide you through the steps needed to create an ad on Facebook after you have selected your Campaign Objective and structured your Facebook Ad Sets. If you are unfamiliar with those steps, I advise you to read the articles I’ve published on these topics (Campaign and Ad Sets).
Facebook Advertising 101: Structuring Ad Sets For Success
How do you optimize your Facebook ads to ensure that your campaign hits the bullseye?
The answer lies in how you build and structure your Ad Sets: Audience, Placement, Budget, Schedule and Offers.
Facebook Advertising 101: How to Choose the Right Campaign Objective
Wish to embark on Facebook advertising but unsure how? Want to improve the outcomes of your Facebook advertising efforts?
Begin by choosing the right Facebook Ad Campaign Objective. We will show you how with this step-by-step guide.