Social media platforms are now the number one preferred media channels for Singaporeans.
Don’t believe me? Just look around you and see what your friends and family members are doing.
Author: coolerinsights
Can Bad Online Publicity Be Good PR For Your Brand?
Everybody loves the limelight. Well, almost everyone.
Done well, publicity can help you to gain significant brand awareness, trigger customer interest, and build your corporate reputation. Media coverage on a respected national or trade publication can also help you to achieve legitimacy for your brand.
7 Free Tools To Track Your Social Media Analytics
You cannot manage what you do not measure.
With the plethora of tools available, you really ought to track and measure your performance in social media marketing.
10 Top Social Media Marketing Ideas for Travel Brands
The travel and hospitality business is a highly competitive and brutal one.
Just look at the number of airlines filing for bankruptcy, or travel agencies which have closed down (like the highly regarded Misa Travel).
Timeless PR Lessons from North and South Korea’s Peace Summit
History was made in the Korean Peninsula on Friday, 27 April 2018.
North Korean leader Kim Jong Un and South Korean president Moon Jae In signed a peace declaration to signify the end of hostilities between the two adjoining nations (and possible denuclearisation).
How To Craft Meaningful Stories On Social Media
Photo by Kaboompics.com from Pexels
Storytelling is both an anchor and compass for social media marketing.
Good stories can help to enliven your brand. Great stories can thrust you into the dizzying heights of social media stardom. (Well at least until the next big thing comes along.)
How to Turn Unhappy Customers into Online Advocates
“Customer service is the new marketing” – Gary Vaynerchuk
What should you do when you receive a nasty email or Facebook complaint? Should you ignore it, defend your business robustly, or respond genuinely with the aim to help?
Why Customer Experience is the New Marketing
Customer experience is fast becoming the number one digital marketing strategy.
Also known as CX, customer experience was cited by Adobe-eConsultancy as the most exciting opportunity in 2015, overtaking even content marketing.
How To Work From Home And Make Money Online
Do you wish to start your own business one day? Or work from the comfort of your own home?
I’m sure that many of you do. Beyond the flexibility of being your own boss, doing so may also protect you from the vagaries of the economy.
10 Social Media Marketing Lessons from Top Singapore Brands
Wish to improve your social media marketing game in Singapore?
Do what every marketer has done since time immemorial: learn from the top brands and adapt their strategies and tactics for your business.