Do you know that companies are literally losing billions of dollars each year by pissing off their customers? Or that it costs 6 to 7 times more to acquire a new customer than to keep an existing one?
It always amazes me why companies would rather focus on acquiring new customers through social media than care for existing ones.
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How are you feeling today? I mean right now at this very moment as you are reading this article.
Is your heart racing like a jackhammer due to the non-stop rushing from point to point?
Or are you in a place of wholeness, balance and happiness?
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What does it take to succeed as a social media influencer? Do you need to have a cute face, a great bod, or a stunning personality?
I believe that anybody can be an influencer regardless of his or her seniority, age, societal status, personality or looks.
Contrary to popular belief, social media marketing isn’t rocket science. Neither is it just a walk in the park.
After spending a decade dabbling in social media marketing – from blogs to Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest – I developed a systematic step-by-step process which you can use for your social media marketing efforts.
Content marketing has gotten a bad rap in recent years, no thanks to the hard-sell hucksters.
Too many businesses have falsely labelled their efforts as content marketing when they merely package their ad or sales pitch in the guise of a blog post, eBook, or webinar.
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How does culture influence content marketing? How can you navigate the cultural seas of your prospects and customers?
Much has been written about content creation, SEO, online communities, big data, analytics and influencers in content marketing. Unfortunately, little attention has been paid to culture.
Instagram is the probably fastest growing social network on planet Earth right now.
Touted by marketing mavens to be the most important social media platform for brands, Instagram is native to smartphones and tablets. Which means that it is a boon for any business keen to explore mobile marketing.
Courtesy of Daily Devotional
Do you know what you are truly paying for in every aspect of your life? What are the different “life currencies” that we trade with?
Nope they aren’t just time and money, although both of those “life currencies” are extremely important.
In an age where social media permeates virtually every waking hour, our actions on social media are every bit as important as our offline ones.
What can you do to strengthen your personal influence on social media?
How can you improve the way you persuade and lead others in the digital space?
I love traveling. I love David versus Goliath tales. And I enjoy reading about business strategies.
Put this together and what have we got? The Roadside MBA by economics and business professors Michael Mazzeo, Paul Oyer and Scott Schaefer.