Walter | Cooler Insights

Homefarm – a Dream Green Home for Active Agers

January 30, 2015 • Blog, Business and Management • 1 comment

Imagine a beautiful and environmentally friendly complex where seniors can retire in communal bliss. One where they can stay active growing their own vegetables, make some money, and live in lush green comfort. In other words, a pristine development which looks like the visual above (courtesy of SPARK).

Sounds like a green paradise in land-locked Singapore? Not if SPARK architects can help it.

Unveiling their concept for Homefarm – an integrated vertical urban farming and retirement living facility – SPARK shared their dream design of such a property.

7 Reasons Why Artsy Rocks The Art World

January 27, 2015 • Content Marketing • 1 comment

Do you love art? I certainly do. Especially works like Jeff Koons’ Michael Jackson and Bubbles (courtesy of Artsy).

While I’m not an art collector myself, I enjoy visiting art galleries and museums. I relish uncovering the rich and multi-layered narratives behind each and every artwork, immersing myself in aesthetic experiences which transport me from the ordinary to the sublime.

Nathalie Nahai the web psychologist (courtesy of Waggener Edstrom)

Do people behave differently online and offline? What makes us so addicted to Facebook, email and Twitter?

In an interesting podcast episode of Mitch Joel’s Six Pixels of Separation, web psychologist Nathalie Nahai, author of the book Webs of Influence, revealed how online platforms, mobile technologies and social networks converge to influence consumer behaviours.

How Massive Media Influences Global Incidents

January 18, 2015 • Public Relations • no comments

(image courtesy of Muslim cartoonist Khalil Bendib)

Like fire, media publicity is a good servant but a bad master.

Managed well, it focuses the glaring spotlight on neglected issues which warrant a global audience. However, extensive media and social media coverage may also lead to unwarranted consequences.

Let us examine a recent tragic news event to see how this unfolds. One that is close to everybody’s hearts.

The Heart of Singapore’s Productivity Challenge

January 14, 2015 • Blog, Business and Management • no comments

Flying robot waiters are nifty, but are they enough? (courtesy of RT.com)

How can we raise Singapore’s productivity? That is the multi-billion dollar question.

A recent report in Business Times offered suggestions by economists to lower the steep productivity growth targets for Singapore from 2-3 percent per annum to 1-1.5 percent. Various suggestions such as supporting Research & Development for the PIC scheme (which IRAS already supports by the way), and offering discounts for not hitting the foreign worker hiring ratio were suggested.

January 11, 2015 • Content Marketing • 1 comment

Courtesy of Socialbrite

What are the ingredients of a good content marketing strategy? How can one differentiate one’s business through content marketing?

After reading and listening to a tonne of content on blogs, podcasts, and videos, I believe that successful content marketing is predicated on 6 key ingredients. Taken together, they can raise the chances of success in any content marketing endeavour.

How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity?

Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book Twitter Is Not A Strategy. Author of the book What Chinese Want, Tom argues in his new book that “new-media cleverness” cannot be a panacea for marketing. Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic.

What is Influencer Marketing all about? How do you pick the right influencers to work with your brand, and how much should you pay for them?

In this article, I will cover the basics of who influencers are, what influencer marketing is all about, ways to work the right influencers to work for your brand, the cost of engaging an influencer, and how you should choose the best influencers to partner with.

MoolahSense Brings Crowdfinancing to Singapore

January 2, 2015 • Blog, Business and Management • 1 comment

Are you an entrepreneur seeking to raise funds but unable to secure a bank loan? Or perhaps an investor looking to diversify your portfolio?

If you belong to either category, you may wish to consider crowdfinancing. Unlike traditional means of securing funds through bank loans or equity investments, crowdfinancing (or crowd-lending) allows businesses to borrow money through an online peer-to-business platform from individual lenders.

Author: coolerinsights