Courtesy of Victoria Brain Injury Society
One of marketing maven Seth Godin’s recent post on what generosity truly is struck a deep chord with me. As we are celebrating Christmas tomorrow, I thought it would be good to highlight some of his ideas, peppered with my own perspectives.
In Godin’s own words:
“Generosity is not merely giving a discount, or giving what you make away or creating a race to the bottom. It’s far more complex than that. ”
Courtesy of AARP
How do you define success? Can it be measured by wealth or power alone?
Apparently no. Not least according to Arianna Huffington, founder and editor of Huffington Post Media Group – one of the world’s most influential news and information brands. In her latest book Thrive, Huffington proposes that there is a “third metric” which quantifies success by one’s well-being, wisdom, sense of wonder, and ability to give.
Sales guru Zig Ziglar was a master in persuasion (courtesy of Attitudes 4 Innovation)
Persuasion is a huge part of our every day lives. It is a major aspect of human-to-human interactions at work, play or school.
Without it, we are unable to get what we want in our interactions with people. And that certainly sucks.
Content is king! Content rules!
Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.
However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
Read in The Straits Times and Channel News Asia today that almost four-fifths of Singapore consumers are willing to pay more for excellent service. Internationally, we rank second only to India – and are on par with the United States – for consumers willing to pay more for good service.
Here are the key findings reported in mainstream media based on the study by American Express and Ebiquity:
How can marketers navigate an “always on” digital world? Can we achieve greater balance and control of our work and personal lives?
Yes we can! At least according to Lisa Nirell in her latest book “The Mindful Marketer”.
Oh dear! Customer satisfaction has dropped this year, according to a survey done by the Institute of Service Excellence (ISES).
Reading various reports in The Straits Times, TODAY and Business Times, several sobering statistics await us:
Content marketing and social storytelling are the new pink.
If you can’t tell, you can’t sell.
Global businesses like Coke, Amazon, Hyatt, Red Bull, Starbucks and Ben & Jerry’s have successful used content marketing and social storytelling to captivate audiences, grow communities and deepen brand affiliations.
Internet giant Yahoo! is quite a different company these days.
Anchored on its four pillars of growth – mobile, social, native advertising, and videos – the California based company focuses more of its energies these days on creating and curating digital content offered through its multiple online and social platforms. By doing so, it seeks to attract more audiences and advertisers.
How do we combine the discipline of media planning with cutting edge developments in the digital age?
Well, Antony Young of the Water Cooler Group seem to have the answer. In the second edition of his book Brand Media Strategy, Antony delves deep into the discipline of integrated communications planning, showing us how we can develop a strategic and holistic plan to drive brand marketing across all media touch points – traditional, experiential, digital and word of mouth.