Author: coolerinsights

Indulge Your Senses with LUPICIA Teas

June 22, 2013 Blog 1 comment

One of the oldest beverages known to man, teas have always held pride of place in many cultures.

All around the world, festive occasions like weddings and birthdays are marked with tea ceremonies. While the English are known to obsess over their afternoon teas, many Asian cultures too have embraced tea as the healthier drink of choice. Numerous innovations like “bubble” teas and fruit teas have made this leafy libation cherished by both young and old.


Is Crowdsourcing Rocking Your World?

June 9, 2013 Blog 2 comments

Well, Sean Moffitt (above), author of Wikibrands, seem to think so. And he isn’t the only one.

If you’ve followed the news, you would know that Singapore start up Pirate3D (a 3D printer maker) raised a staggering $366,763 from crowd funding platform Kickstarter just 24 hours after being listed! With almost 2,000 backers, the firm has already raised close to $770,000 in total which is way above its $100,000 target.


Social Marketology: Book Review

June 6, 2013 Book Reviews disabled comments

Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. These tend to be more inspirational than instructional.

Ric Dragon’s seminal publication Social Marketology is different. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function.


Nothing But Green – a Company with a Conscience

May 22, 2013 Blog, Business and Management 3 comments


Jacqueline Tan, founder and general manager of Nothing But Green

Founded by three mummies with a passion for sustainable living, Nothing But Green is an eco friendly retail cum F&B outlet located in the heart of the city. Stocking a wide range of organic/green/eco friendly products – baby care, personal care, household, clothing, accessories, food and more – it offers both onsite and online shopping to cater to environmentally conscious consumers.

Guided by the philosophy that “every small thing we do can save the world”, the outlet’s deli uses fresh organic ingredients in all its dishes and serves meals that suit most dietary requirements. Items on its menu include sandwiches, salads, wraps, soups as well as Asian favourites like sliced fish soup, chicken rice, and Thai green chicken curry.