Do you know that most TV ad viewers avert their eyes the moment a company’s brand appears?
Or that 6 out of 7 “megaviral” branded videos – think Subservient Chicken and Old Spice Man – are jump-started with paid seedings?
Posts Under: Book Reviews
The Intention Economy: Book Review
“Caveat Venditor – Let the Seller Beware”
So proclaimed Doc Searls in The Intention Economy: When Customers Take Charge. Co-author of the legendary The Cluetrain Manifesto, Searls’ main thesis is that customers – like markets – should be free.
The Innovator’s Dilemma: Book Review
GrabCar and Uber has disrupted taxis in Singapore and around the world (Courtesy of GrabCar)
Have you wondered how innovations can be “disruptive”? Or why entire industries can be wiped out with new entrants?
Last night, Prime Minister Lee Hsien Loong spoke about the impact of disruptive innovations during the National Day Rally Speech.
Enchantment: A Book Review
Keen to change the world? Want to transform your “caterpillars” into “butterflies”?
Well, former Apple chief evangelist Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds and Actions may show you a trick or two.
Rework: A Book Review
“Policies are organisational scar tissue. They are codified overreactions to situations that are unlikely to happen again. They are collective punishment for the misdeeds of an individual”
With excerpts like that, you can be sure that Rework by founders of 37Signals Jason Fried and David Heinemeier Hansson isn’t an ordinary book on entrepreneurship. Divided into 12 short chapters on various aspects of business – from progress to productivity and competitors to culture – Rework is a compelling read.
How Pleasure Works – Book Review
Why does pain sometimes feel like pleasure? Why do we enjoy music and art even though there aren’t any adaptive advantages? When does “one man’s meat” become “another man’s poison”?
The answers to these human behavioural puzzles (and more) can be found in How Pleasure Works. Written by Yale’s evolutionary psychologist Paul Bloom, the book uncovers the “new science of why we like what we like”. By delving into the fields of anthropology, evolution, history, biology and psychology, the book investigates why we humans are so different compared to our fellow earthlings.
The Book of Business Awesome/ UnAwesome (Review)
Have you wondered what works (and doesn’t) in Facebook?
Or how you can undo an ill conceived tweet let loose in a fit of anger?
Internal Drive Theory – Book Review
Image of girl courtesy of Children’s Education Zone
Life as a parent of schooling kids isn’t a bed of roses.
After a hard day’s work, you’ve got to become teacher, coach and mentor to your precious ones. You need to find ways and means to nurture in him or her the joy of learning while fighting fatigue. Exams. Tests. Music. Dance. Sports. CCAs. The list appear to never end.
Great By Choice: Book Review
Why do some companies succeed in turbulent times while others fail?
Is there a “secret sauce” to enduring corporate performance?
Return on Influence: Book Review
“I have become a number… And if you are even slightly active on social media sites such as Twitter, Facebook, and LinkedIn, you have become a number too…”
So begins Return on Influence – The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, a slim volume delving into the world of social scoring.