Name me 10 Business-to-Business (B2B) brands that are active online.
Chances are that you’ll struggle trying to identify them. Perhaps Alibaba could be one of them. Or SAP, Intel, General Electric and Accenture.
Posts Under: Content Marketing
10 Conversion Rate Optimization Mistakes You Are Probably Making
Woman photo created by drobotdean – www.freepik.com
You ran the perfect digital marketing campaign. Or so you think.
Facebook fans are responding liking, commenting, and sharing your posts. You achieved a Cost Per Click (CPC) that is way below your industry’s average. Your organic reach is astounding.
How To Craft a Winning B2B Digital Marketing Strategy
The biggest myth about B2B marketing is that you can’t do it online.
With products and services ranging from thousands to millions of dollars, your customers can’t possibly see a Facebook ad, click on a button, whip out their credit card, and buy, right?
Top Social Media Marketing Tips for Manufacturers
Social media marketing just isn’t right for companies dealing in manufacturing. Or so they say.
Just look at your Facebook or Instagram news feed. Chances are that it’s filled with videos and photos of animals, celebrities, political insights, amazing human feats, jokes, and other entertaining stuff.
Content Marketing Strategy: 4 Questions Before You Start
“If you wait for inspiration to write you’re not a writer, you’re a waiter.” ― Dan Poynter
Wish to enjoy greater success in your content marketing efforts? Start by thinking about your content marketing strategy, beginning with the change you wish to make in your content reader.
Master Business Blog Writing in 11 Easy Steps
Love them or loathe them, blogs are still alive. And they’re kicking butt in the digital world.
Marrying search and social, blogging remains a sustainable way for marketers to drive qualified visitor traffic to your website and landing pages.
The 5 Top Digital Marketing Trends for 2019
Ready for digital marketing in 2019? Keen to learn more about digital marketing trends in the year ahead?
In this article, I will survey the online marketing landscape and describe developments in online advertising, apps, and content that are likely to take flight in 2019.
Content Marketing 101: How To Write Effective Copy
In the digital world, a wall of text is an ugly thing.
And your role as a content marketer is to pulverize that “thing” with the sledgehammer I am going to give you.
The Beginner’s Guide to Growth Hacking Marketing
Unless you’ve been sleeping under a rock all this while, you probably heard of the term “growth hacking” bandied about in start-up circles.
Billion dollar “unicorn” companies like Facebook, Airbnb, Uber, Dropbox and Instagram have growth-hacked their way into billions of dollars of investor value.
How to Create Marketing Magic with Defining Moments
Why do you remember certain experiences and forget others? How can you design and engineer remarkable encounters that stick in your customers hearts and minds?
The answers to these and so much more were found in The Power of Moments, an extraordinary book by bestselling authors Chip Heath and Dan Heath.