How can restaurant owners survive and thrive? (courtesy of Food photo created by freepik – www.freepik.com)
We love delicious and great tasting food. We love chatting about our latest dining escapades on social media.
If you are Asian, you probably enjoy taking and sharing photos and videos of your food on social networks. You probably also love consuming food related content – recipes, new dishes, menus, the list goes on.
Do you wish to better market yourself on LinkedIn? Wondering how effective LinkedIn marketing can be to build your professional brand or your business?
Celebrating its 12th 19th year, LinkedIn is the most important professional network for individuals and businesses. Unfortunately, many still treat LinkedIn as an electronic rolodex.
Nobody likes to fall ill. Especially now that the Covid-19 pandemic has besieged us all.
From viruses and bacteria to fungi, mycoplasma to plasmodium, germs are a terrible bane of our daily lives.
Courtesy of evolving SEO
Have you heard of the 80/20 rule?
Known as the Pareto principle, the 80/20 rule is also known as the law of the vital few. First conceived by management consultant Joseph M Juran, it is attributed to 19th century Italian economist Vilfredo Pareto. The 80/20 rule essentially states that “80% of the effects came from 20% of the causes”.
Have you started “going native” in your marketing strategy? If you haven’t, its high time you do.
Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears. These ads can either by created by the advertising company, an agency, or the media owner.
This hilarious hokkien music video “Jiak Pa Buay” shows how storytelling is used digitally by Singapore Government (courtesy of Gov.SG YouTube)
How does the public sector use digital and social media marketing? Which government agencies are leading on the digital front?
Before we get there, do you know that Singapore was ranked no 3 in the United Nation’s annual survey of e-Government initiatives in 2014 (after South Korea and Australia)?
Why do some brands sizzle while others fizzle online? What is the secret recipe to digital marketing success?
The answer lies in BACON. Or more precisely, Digital Bacon, a tantalizingly titled book packed with yummy tips to help your company navigate the online world.
Content marketing, Search Engine Optimization (aka SEO) and social media marketing.
Together, these three can work powerfully to propel your digital marketing strategy forward.
What do these digital marketing techniques involve? More importantly, how do you integrate them in a coherent and synergistic manner?
How do you implement a content marketing campaign? What steps should you take?
Like any strategic marketing initiative, content marketing needs to be performed in a methodical and systematic fashion. While spontaneous bursts of creativity and originality certainly helps in creating great buzz-generating content, keeping to a schedule helps ensure long-term success.
Courtesy of Ace of Sales
How do account managers in agencies end up infuriating their clients? What can agencies do to avoid becoming gossip client fodder?
As a long-time marcoms director in my previous incarnation, I get approached quite frequently by advertising and marketing agencies offering all kinds of wares. They include anything from design and advertising agencies, web developers, digital marketers, PR consultancies, workshop and conference organisers to video production houses, gifts suppliers and printers.
