Posts Under: Content Marketing

Celebrating the Art of Storytelling

September 7, 2014 • Content Marketing • no comments

Do you have a story to tell? I’m sure you do. In fact, all of us are storytellers at every stage of life.

An ancient art form beloved by all, storytelling has brought stories to life since the dawn of time. Through their vivid and dramatic sharing, storytellers help to unlock our humanity and allow us to connect deeply with the rich personal narratives that rule our lives.

A good storyteller – be it at work or at play – can enchant and excite a crowd. The most memorable icons of human history are great oral storytellers. By employing the right mix of words, tone of voice, and dramatic gestures, these leaders have triggered political revolutions, started religions, led massive organisations, or created global movements that shape our lives in countless ways.

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Singapore Blog Awards Rides Again!

August 17, 2014 • Content Marketing, Social Influence • no comments


Congratulations to all the winners of the Singapore Blog Awards 2014!

Adopting an equine theme (2014 being the Year of the Wooden Horse), this year’s Singapore Blog Awards – the seventh in the series – crowned a total of 14 winners. Organised by the tireless team from Singapore Press Holding‘s Omy.sg led by Ms Lee Kuan Fung (Head, Chinese Newspapers Digital Strategy, SPH), the awards helped build the careers of numerous social media stars over the years. Many have gone on to become long-time friends and buddies.

Officiated by Ms Sim Ann, Minister of State for Communications and Information, and Education, the awards this year was held at The Ground Theatre at *SCAPE in Orchard. Other than the prize presentation itself, attendees were treated to a rousing dance performance as well as a “best dressed” competition.

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This Is How You Build The Career You Love

August 6, 2014 • Content Marketing • no comments

Stop Consuming Start Creating

Our greatest enemy isn’t sugar, fat or empty calories. Rather, it is the overflowing rivers of content streaming from our handheld devices, laptops and television screens.

Swirling on our smartphones like endless puffs of cotton candy, those pleasurable bits of videos, photos, text, and comics can gobble up hours of our time. Along the way, our attention spans are also torn to shreds.

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Six Qualities of Successful Bloggers

July 27, 2014 • Content Marketing, Social Influence • no comments


Have you voted for your favourite blogger yet? (from Singapore Blog Awards 2014)

Yes, it is time yet again for the Singapore Blog Awards. Organised by Omy.sg, this annual competition cum celebration of what’s new, hot and happening in the blogging scene is in its 7th year running, with over $30,000 worth of prizes to be won.

This year’s awards has a total of nine Editors’/Judges’ Choice categories and three new Followers categories. Other than the old favourites like Best Family blog, Best Food blog, and Best Photography blog, a Best New Blog award category has been created to acknowledge newbie bloggers who started their blogs in the past year.

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Crowdtivate Unveils 12 Asia-based Projects for Crowdfunding

July 22, 2014 • Content Marketing, Social Influence • no comments

Do you wanna fund a start-up?

If so, good news! StarHub’s Crowdtivate – an Asian-focused crowdfunding platform launched in April this year – now has 12 Asia-based projects available for support. As a rewards-based platform, Crowdtivate mandates that listed projects should provide different levels of rewards for funders of differing quantums, with a minimum sum of S$5. Often, funders will enjoy a special “early bird” price for a new product as its backers.

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Lessons from Sports in Social Media

July 4, 2014 • Content Marketing • no comments


All eyes will be on Neymar tonight (courtesy of Happy Holidays 2014)

Tonight (or tomorrow afternoon), soccer fans around the world will be eagerly catching two monumental World Cup 2014 quarter final matches: France vs Germany and Brazil vs Colombia. While many would catch it on TV, I bet that their fingers will be actively updating their Facebook pages, Twitter and Google+ accounts while watching the “beautiful game”.

Indeed, sports and social media is a match made in heaven. The instantaneous, intimate and interactive nature of social and mobile technologies make them perfect platforms to fuel our sporting desires.

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