Can your business help others without expecting to be paid?
Most entrepreneurs will not think so. After all, businesses are created to make a profit by selling a product or a service to a customer.
Posts Under: Content Marketing
Glamming It Up at Singapore Blog Awards 2013
Winners of the Singapore Blog Awards with GOH Acting Minister Lawrence Wong
“I’m a blogger. Hear me roar!”
Judging by the response of the crowd at the Singapore Blog Awards 2013 held at Shanghai Dolly, it was clear that blogging was anything but dying/dead!
How Stories Bring Brands To Life
TOMS shoes has one of the most best brand stories ever (source of image)
Logos. Taglines. Company names. Mastheads. Mascots. Jingles. More logos.
Every single day, we’re exposed to hundreds of different brands. These cover the entire spectrum of the consumption experience – from F&B to fashion, tuition services to toiletries.
Creativity and Innovation from the Crowd
Ross Dawson
We’re all part of a “global brain”, nodes in a vast interconnected network of humanity.
So says Ross Dawson, author of Getting Results from Crowds. Sharing his perspectives at the recent Crowdsourcing Week here in Singapore, Dawson proclaimed that this ubiquitous connectivity accelerates both openness and creativity, mediated by the social web.
The 5 Rs of Curation
A curator hard at work (source of image)
Curators. I should know them.
Guardians of museum collections, curators acquire artefacts and artworks, conduct research, publish articles or books, and mount exhibitions.
Evergreen Themes in Marketing
Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting)
Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.
Ad after ad, common themes and tropes surface time and time again.
The Impact Equation: Measuring Your Social Influence
How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?
Why do some campaigns fly while others die?
Marketing in the Age of Social Ephemera
Courtesy of BostInno
What’s the first thing you do when you wake up in the morning?
a) Brush your teeth?
Epic Marketing
Have you watched an “epic” movie which left an indelible mark on your consciousness? What about a book which you couldn’t forget years after you’re done reading?
Truth is, we all love great epics. Massive in scale and scope, they have the power to inspire us with awe, move us viscerally, and set our imaginations on fire.
PlayMoolah Makes Online Virtue Of Thrift
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Audrey (left) and Min Xuan of PlayMoolah
Money makes the world go round. Like charity, however, money management habits should begin at home.
With the world still reeling from the 2008 financial crisis and the more recent European sovereign debt crisis, it is clear that greater financial education is in order. While we Singaporeans (and many of our Asian counterparts) still have some moolah in the bank, it is difficult to foresee what the future may hold.