Sometimes, the best folks to market your brand are not advertising agencies, publicists or sales persons.
Just ask Ben McConnell and Jackie Huba, stalwarts of the highly popular Church of the Customer blog and founders of Ant’s Eye View.
Posts Under: Social Influence
Is Mubarak’s Downfall a Digital Revolution?
Courtesy of ikhwan.net
By now, everybody would have known that long-time Egyptian President Hosni Mubarak has resigned from his post, after facing a rebellion of epic proportions by the citizens of Egypt. After 18 days of protests where huge crowds of over a million showcased their democratic rights, compelling the beleaguered but stubbornly resilient 82 year old statesman to step down.
Engaging Customers with Game Mechanics
Everybody loves gaming!
The latest buzzword in marketing – especially in online circles – is gaming (or more accurately game mechanics). To some, it has become the new viral, overtaking viral videos as the holy grail of consumer engagement and interaction.
Almost everybody online these days are raving about how game mechanics can change the future of company-customer interactions.
Why Social Customer Engagement Matters (A Lot)
How do you deepen and grow your engagement with your customers? How do you know what you should be doing at different stages of your customer journey?
Thankfully, there are several ways to do so, including this one.
Blending Interestingness and Intensity
Cai Guo Qiang’s artworks are a blend of interestingness with intensity (courtesy of Topical Musings)
Anybody who is plugged into the new world of marketing knows that the centres of gravity have shifted.
With the gradual death of the “hard sell” marketer, consumers are increasingly attracted to a new breed of advocates and influencers.
This new generation of opinion leaders and shapers are found both inside and outside today’s organisations.
Balancing Between Buzz and Believability
Social media and digital marketing can be full of contradictions.
There is an inherent paradox in the digital world right now, especially with the onset of numerous social media and citizen centric channels.
Celebrity Endorsement – To Do or Not To Do?
Zoe Tay and Imedeen – Positive Partnership or Fabulous Failure? (source)
Lights (tweet), Cameras (Facebook update), Action (blog post)!
One of the fastest growing phenomenon on social media channels, celebrities are flocking to these online channels to expand their reach to their increasingly social media savvy fans.
How To Finetune Your Social Media Strategy
Its not about the platforms but how you use them (courtesy of Blogworks.org)
I was invited to the Strategic Online PR & Media Relations Asia 2010 conference to share how my organisation embraced social media and managed to glean some useful lessons from the other sessions.
There were a broad range of topics covered – online campaign planning, crisis communications management, brand communications, Search Engine Marketing (SEM), defamation law, social media sentiment monitoring, and web analytics.
Talent Attraction through Social Media
Source: The Sirona Says Blog
In an age where the competition for talents becomes red hot, the most important strategy that any organisation needs to have is to get the right people in, motivate, retain and develop them. With more and more Singaporeans spending a large amount of time online, it is critical that any HR recruitment strategy should examine how social networks and channels could be deployed in the fierce battle for talent.
In my view, there are two key ways to a social recruiting strategy: develop compelling organisational content, and leverage on the right channels and connections.
From Push to Pull to Participate
T-Mobile’s Flash Mob at Trafalgar Square
In the world of advertising, it is common for one to think about generating Attention first before anything else.
After all, that age-old mnemonic AIDA (Attention, Interest, Desire, Action) is predicated on the ability to capture your target audience’s eyeballs/ eardrums in the cacophony of marketing clutter.