One of the latest content marketing trends that businesses are hopping on is video marketing. And for good reason too.
Around 60% of businesses have started using videos as their top marketing tool.
Tag: B2B Marketing
The Do’s and Don’ts for Designing the Perfect B2B Landing Page
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Successful landing pages are concise, engaging, and — crucially — quickly sum up what you’re trying to offer and why a potential customer should be interested.
B2B products and offerings, however, can be challenging to describe quickly…
Content Marketing Strategy: How B2B Lead Generation Works
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Wondering what marketing process you can use to generate business leads? Keen to generate more leads for your Business to Business (B2B) firm through content marketing?
In this article, you will learn how online B2B lead generation happens, and pick up a couple of B2B lead generation tips using content marketing as an ongoing lead acquisition and nurturing strategy.
10 B2B Digital Marketing Channels You Need To Know
Name me 10 Business-to-Business (B2B) brands that are active online.
Chances are that you’ll struggle trying to identify them. Perhaps Alibaba could be one of them. Or SAP, Intel, General Electric and Accenture.
How To Craft a Winning B2B Digital Marketing Strategy
The biggest myth about B2B marketing is that you can’t do it online.
With products and services ranging from thousands to millions of dollars, your customers can’t possibly see a Facebook ad, click on a button, whip out their credit card, and buy, right?
Inbound Marketing 101: A Beginner’s Guide
Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?
Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.