Tag: B2B Marketing

Content Marketing Strategy: How B2B Lead Generation Works

November 11, 2020 Content Marketing no comments

B2B Lead Generation

Business card photo created by katemangostar – www.freepik.com

Wondering what marketing process you can use to generate business leads? Keen to generate more leads for your Business to Business (B2B) firm through content marketing?

In this article, you will learn how online B2B lead generation happens, and pick up a couple of B2B lead generation tips using content marketing as an ongoing lead acquisition and nurturing strategy.


Inbound Marketing 101: A Beginner’s Guide

June 18, 2015 Content Marketing no comments

Inbound Marketing

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.