Tag: Book Reviews

Factfulness: 10 Top Thinking Errors About the World

October 9, 2024 Book Reviews, Business and Management no comments

Image courtesy of Gapminder Tools

Do you know that many of us systematically get our facts wrong? Or that a chimpanzee randomly answering questions may perform better than teachers, doctors, professors and even Nobel Laureates?

That is the premise behind Factfulness: 10 Reasons We’re Wrong About the World, a delightful book by public health professor Hans Rosling (and founder of Gapminder), with co-authors Ola Rosling and Anna Rosling Ronnlund.


The Art and Science of Positive Influence in Leadership

August 28, 2023 Book Reviews, Business and Management no comments

What does it truly mean to be an ‘influencer’ at work or at play? Are there steps you can take to improve your influence?

Contrary to popular belief, positive influence isn’t about the number of Instagram followers or LinkedIn connections that you have. Rather, it is about how you can impact an interaction, relationship, task or community to produce a positive outcome for all.


Boost your brain power with these super simple exercises

August 30, 2016 Personal Branding no comments

Keep Your Brain Alive Image

Courtesy of Keep Your Brain Alive

As I crossed my 46th birthday this year, I somehow felt as if my mental capabilities were slowly slipping away.

While I am certainly far from being reduced to a blabbering idiot, my mind isn’t quite the same as before. Which was why I was especially excited when I picked up a copy of Keep Your Brain Alive by Lawrence C Katz and Manning Rubin.


Why Movements Matter (And How You Can Use It In Marketing)

February 2, 2016 Social Influence no comments

ImNoAngel Movement Marketing

I’m No Angel (#ImNoAngel) by Lane Bryant is a good example of Movement Marketing

In today’s “hyperconnected, ultra-competitive, and supercluttered marketplace,” doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore.

Consumers are getting jaded and overloaded with information – much of which has little or no relevance to their lives nor their interests.