Effective positioning is the difference behind great and average brands. With the right brand and product positioning, your products and services can easily stand out from the competition.
Unfortunately, many companies get it totally wrong—at least according to positioning expert April Dunford.
You’ve probably heard of the art of the start. But what about the culture of completion? Or more precisely, get things done so that you can accomplish your goals.
Like many of you, I can get pretty excited about embarking on new adventures.
Image courtesy of Gapminder Tools
Do you know that many of us systematically get our facts wrong? Or that a chimpanzee randomly answering questions may perform better than teachers, doctors, professors and even Nobel Laureates?
That is the premise behind Factfulness: 10 Reasons We’re Wrong About the World, a delightful book by public health professor Hans Rosling (and founder of Gapminder), with co-authors Ola Rosling and Anna Rosling Ronnlund.
Food photo created by lifeforstock – www.freepik.com
Wish to do more each day and achieve greater personal success and productivity? Keen to banish the donkey of procrastination from your life?
Start by eating that frog!
Computer photo created by drobotdean – www.freepik.com
Want to start a side hustle doing something you love while making a decent income? Possible to launch it in a month — or even less?
You’re going to love this book review and summary!
Hit a roadblock in growing your small business lately? You are not alone.
Virtually all entrepreneurs and small business owners have encountered trials and tribulations in our start-up journeys.
What does it truly mean to be an ‘influencer’ at work or at play? Are there steps you can take to improve your influence?
Contrary to popular belief, positive influence isn’t about the number of Instagram followers or LinkedIn connections that you have. Rather, it is about how you can impact an interaction, relationship, task or community to produce a positive outcome for all.
Like me, you’ve probably read or heard of the term ikigai.
However, what exactly does ikigai mean? And how can you live a life focused on your ikigai?
Wish to be an entrepreneur, but unsure which industry or niche to go into? Want to ascertain the market potential of your startup business ideas?
Consider tapping on the power of online research tools and techniques.
Courtesy of Keep Your Brain Alive
As I crossed my 46th birthday this year, I somehow felt as if my mental capabilities were slowly slipping away.
While I am certainly far from being reduced to a blabbering idiot, my mind isn’t quite the same as before. Which was why I was especially excited when I picked up a copy of Keep Your Brain Alive by Lawrence C Katz and Manning Rubin.