Curious to know what a content strategist does? What is the job scope of a content strategist and how is a day in his or her life like?
Contrary to popular belief, a content strategist doesn’t just blog or create social media posts. Nor does it simply involve coming up with ad copy or designs.
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Are you running a location-based business (like a retail shop, bakery, hair salon, or tuition centre) serving a community in Singapore? Need help to craft social media content for your local business—focused on ideas specifically targeting your immediate neighbourhood?
In this article, you will learn how to build a pipeline of relevant local content for your social media marketing efforts reaching customers living or working close to your location.
Wish to get more out of your Business to Business (B2B) Content Marketing efforts? Consider building a smooth running content marketing machine!
To do so, you’ll need a holistic, process-driven, and step-by-step system—one that you can follow again and again.
Hit a roadblock trying to change the minds of stubborn potential customers? Wish to employ the techniques of marketing psychology to unlock change?
Rather than push harder by stepping on the gas, consider “unlocking the parking brake” instead.
Content marketing is a rapidly evolving discipline within the field of digital marketing. As consumer trends shift and change virtually every week, you need to constantly update your approach to connect meaninfully with your customers.
But what strategies and tactics can you apply in order to do so? Enter Targeted Content Marketing.
If content is king, and community is queen, then your social media channel must be the castle.
The real power of social media marketing lies in producing a regular show on your platform—an online soapbox where you can influence a clearly targeted audience and build community.
What is the difference between social media marketing and content marketing? Which of these digital marketing strategies work better for your brand?
If you are like many marketers, you’re probably confused by the two. After all, you need to create lots of content as a social media marketer, and social media channels like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter are often used in content marketing campaigns.
In digital marketing, growing a startup is vastly different from marketing a large company.
While the principles of digital advertising, content marketing, SEO, social media marketing, and other aspects of digital marketing remain the same, their application would probably differ.
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Powerful and memorable, storytelling is one of the most effective means of online communications.
But what type of stories should we tell? And how should we tell these stories to our audiences?
A lot of people shy away from Google Analytics, but in actuality, it is not as scary as it seems.
Google Analytics is an important tool that helps you to understand how your landing pages are performing. On top of that, it also helps you to track your audiences’ journey along your site and what you can do to optimize your landing pages’ performances.