Tag: Content Marketing Strategy

How to Create and Market Evergreen Products

January 26, 2021 Content Marketing no comments

How did a movie like The Shawshank Redemption gross more than US$100 million even though it stank at the box office?

What can you do to develop an evergreen product or service — one that continually generates income years after its launch?

Thanks to The Perennial Seller by Ryan Holiday (he also wrote Growth Hacker Marketing), we now have a framework to build and market everlasting products and services.


The Best Content Marketing Strategy for B2B Technology Companies

September 15, 2020 Content Marketing no comments

Content Marketing B2B Technology

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The amazing growth in digital, social and mobile technologies have changed how we live, work, get around, and play.

Thanks to their rapid rate of innovation, start-ups and established Business to Business (B2B) technology firms have rolled out new services, apps, and equipment that offer significant leaps in performance at a fraction of the original cost.


The Best Content Marketing Strategy? They Ask, You Answer

May 12, 2020 Content Marketing 1 comment

They Ask You Answer

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This is probably the best content marketing strategy I’ve ever come across.

And I certainly do know truckloads of them. After all, I’ve spent over 15 years blogging about business, run a content and social media marketing agency, and trained over 3,000 students in 160 workshops and classes in digital and non digital marketing.