Image fromLauren Mancke
Like marriage, social media marketing is a long-term commitment.
Once you’ve launched a blog, Facebook page, YouTube channel, Instagram, Twitter, or LinkedIn account, you need to engage your online communities with a continual pipeline of quality content.
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If consistency is the backbone of content marketing, then copywriting is the sinew that binds everything together.
Your copy is the voice of your brand, and the medium for the bulk of your marketing efforts.
Older than Facebook, Twitter, LinkedIn, or YouTube, blogging is the grand daddy of social media marketing.
Focused primarily on writing long-form articles, maintaining a blogs isn’t as sexy as shooting video-based “snaps”, live streaming, or posting Instagram photos.
How do you write so well on social media? What can I do to speed up my writing skills?
These are two of the most common questions I’ve often been asked as a digital marketing trainer, content marketing specialist, and business blogger.
The greatest challenge in content marketing lies in creating compelling content.
Now just any old article, Tweet, or Facebook update, mind you, but stuff that your readers would want to read, share, and click on.
As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.
When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
Image from Charm Magazine
When was the last time you did something truly creative? How did it feel?
Whichever profession you are in, you will experience days of creative famine. These are the horrifying days when you feel stuck in a rut, unable to cough out anything faintly imaginative or intriguing.
If a tree falls in a forest and no one is around to hear it, does it make a sound?
Likewise, a well-crafted Business to Business (B2B) blog or website with great content is futile if you do not get any visitors.
Are you capturing their attention? (designed by Freepik)
Attention is the most important resource in the digital age.
It can also be the hardest to attract in a cluttered and information overloaded world filled with news, ads and content – both online and offline.
Content marketing isn’t sugar and spice and everything nice.
Like any other digital marketing strategy, you’ll need to be mindful of the caveats of using content to generate awareness, attract leads, trigger sales, and nurture advocacy.
