Content marketing isn’t sugar and spice and everything nice.
Like any other digital marketing strategy, you’ll need to be mindful of the caveats of using content to generate awareness, attract leads, trigger sales, and nurture advocacy.
Tag: Content Marketing
8 Steps to Building Your Personal Brand
Personal branding is often misunderstood by many.
Some consider personal branding an egoistic exercise in self-aggrandizement. Others feel that personal branding is just social media snake oil – an elixir which so-called “experts” and “gurus” try to foist on the naive.
Create Winning Facebook Ads with These 7 Tips
What I’m going to share with you may blow your mind. Especially if you’re a consumer psychology geek like me.
Before I begin, let me share that I’m a huge fan of Digital Marketer and their Perpetual Traffic podcast. Each week, I’ll tune in and listen to their awesome podcast and learn something new about Facebook advertising or other dimensions of paid traffic.
Content Marketing 101: Six Questions You Must Ask
Do you know that adopters of content marketing experience six times as many conversion as non adopters?
Or that content marketing not only costs 62% less than outbound marketing, but brings in more than three times as many leads?
Best Practices for Account Managers in a Digital Agency [Checklist]
Imagine that you’re a client of a digital marketing agency (or any marketing agency for that matter).
Something screws up during your campaign. The visuals look awful. The copy is off-brand. The response is lacklustre.
12 Vital Jobs in Great Content Marketing Teams
Content marketing is fast becoming the most important strategy for companies these days.
Companies of all sizes – from one-man startups to sprawling MNCs – are tapping on the power of customer-centric content to generate brand awareness, attract leads and drive sales.
19 Common Mistakes in Social Media Marketing
Woman photo created by cookie_studio – www.freepik.com
Social media marketing is a marathon, not a sprint.
Unlike traditional forms of marketing, sustained and enduring success in social media marketing can only be achieved by observing a disciplined regime over a long time frame.
Content Marketing 101: Mapping Your Buyer’s Journey
Do you know that it takes 6 to 8 interactions or more before your customer buys from you? Or that content marketing may take months or even years before you see serious results?
To optimize your content marketing efforts, you need to map your customer’s buying journey, work out your content mix, and integrate it to your marketing funnel. And that’s what we will show you in this article.
How To Craft Effective Copy Using the PASTOR Framework
Courtesy of Ray Edwards
Do you know that on the average web page, users have time to read at most 28% of the words during an average visit? Or that 20% is more likely?
With such a short attention span, every single word on your website needs to perform. Which means that you need to master the art and science of copywriting.
Brand Storytelling: How to Hit The Bull’s Eye
Struggling to grab the attention of your prospect? Finding it a challenge to attract customers to your business?
Perhaps you’ve been telling the wrong story – if at all.
Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story to capture the hearts – and wallets – of our audiences.