As a long-time social media marketer and content marketer, I am mindful of the dangers of social media content burnout.
It isn’t easy to continually spark off new Facebook, Instagram, LinkedIn or TikTok content ideas, keep abreast of the latest changes in social media algorithms, or perpetually create insightful and meaningful posts, stories or articles.
Wish to improve your Instagram marketing performance? Consider building an Instagram Marketing Funnel!
As the preferred social network for Millennials and Gen-Zs, Instagram is an increasingly important social media marketing channel. Shunning “older” social networks like Facebook and Twitter, youths and young adults have flocked to Instagram as their social network of choice.
Are you looking to tap on TikTok as a digital marketing channel? What are the tips, tricks and techniques that you need to know to master this social media app?
With its unique content consumption patterns and highly engaged user base, TikTok has made a huge impact in how consumers spend their time online. It is also a golden opportunity for FMCG, retail, and F&B brands to connect with their target audiences in an authentic and impactful way.
What is the best social media post frequency for Facebook, Instagram, LinkedIn, TikTok and X (Twitter)? How often should you post on social media—multiple times per day, daily, or just once a week?
Is there a preferred time for you to post on social media—mornings, afternoons, nights? What about weekdays vs weekends?
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Are you running a location-based business (like a retail shop, bakery, hair salon, or tuition centre) serving a community in Singapore? Need help to craft social media content for your local business—focused on ideas specifically targeting your immediate neighbourhood?
In this article, you will learn how to build a pipeline of relevant local content for your social media marketing efforts reaching customers living or working close to your location.
TikTok is the newest social media darling on the block. And it has taken off like a rocket, outpacing the growth of other social networks!
But how do business owners, brand managers, and individuals like you build a successful TikTok account?
Wish to grow your small business through social media marketing? Why not start with Facebook marketing — after all, Facebook is probably the best digital marketing platform for startups, Small Medium Enterprises (SMEs), and solopreneurs.
If content is king, and community is queen, then your social media channel must be the castle.
The real power of social media marketing lies in producing a regular show on your platform—an online soapbox where you can influence a clearly targeted audience and build community.
Are you struggling to create videos for your social media marketing campaigns? Wonder how you can optimize your videos on Facebook, Instagram, TikTok, Twitter, LinkedIn and other social media channels?
In this social media video guide, you will learn a couple of strategies that you can take to boost your video performance on social media.
Which matters more in the world of social media marketing: engagements or conversions?
Is “going viral” necessarily the best thing for your social media posts? What about interactions like reactions and comments? Or the actual number of people sending you an enquiry or purchasing your product?