Everybody is on social media these days.
Facebook, Twitter, Instagram, LinkedIn, Google Plus, Pinterest, YouTube, SnapChat… The list goes on.
Tag: social media marketing
Native Advertising: What You Need To Know
What is native advertising or native ads? How can content marketers make use of native ads?
First and foremost, native advertising is fast growing.
In a report from Contently, marketers are envisaged to spend US$4.3 billion on native ads in 2015. An increase of 34 percent over 2014, this is forecasted to balloon to US $8.8 billion by 2018.
The most powerful influencers for your brand
Image from Bottle Uncorked
What is the best way for companies to harness the power of social influence?
Is it in having a beautifully designed and SEO ready website? Nah. Everybody would already have done it, one way or another.
6 Linguistic Tricks that Stick
Can you guess what the above image is saying? (courtesy of Kritter5X)
Wonder why certain content dazzles and sparkles while others taste flatter than a day old beer?
The secret lies in how words are orchestrated to create a perfect symphony.
Why Micro-Influencers Matter (And How You Can Work With Them)
What or who influences you the most in your buying decisions?
- Advertisement in the newspaper;
- News report featuring an interview with a CEO;
- Consumer review reports on an online forum;
- Pop-up display ad on your mobile;
- Endorsement by your favourite celebrity; or
- A friend or family member’s recommendation.
Three Ways to Gamify Your Business
Do you know that in 1795, French despot Napoleon Bonaparte offered 12,000 francs as a reward for a grand challenge to preserve food?
Or that Nike’s gamified platform Nike+ helped it to capture nearly 50% of the running shoe market?
How to Master SEO for WordPress
For a long time, I thought I knew what Search Engine Optimization (SEO) was all about.
I mean, isn’t it about stuffing keywords in your website content? That is, incorporating them in the headlines, sub-headlines and body copy of your blog posts ad nauseum. And perhaps one should also stuff one’s web pages with numerous meta tags and descriptions?
The Art of Social Media [Book Review]
Courtesy of Artillery
Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?
If so, check out The Art of Social Media co-authored by Guy Kawasaki and Peg Fitzpatrick.
Taking Down Goliath: Digital Marketing 101
How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?
Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.
Social Media Drove Almost a Third of Web Traffic
Social media has officially trumped Search as the main source of traffic to websites! Well, at least according to Shareaholic.
In their latest report on social media traffic trends, Shareholic updated that social media platforms like Facebook, Pinterest, Twitter and others were responsible for driving 31.24% of overall traffic to websites in December 2014. This was a sizable 22.71% increase over the same period last year.