Tag: digital marketing

11 Must-Do Content Pieces in Digital Marketing

February 15th, 2017   •   5 comments   

11 Must Do Content Pieces in Digital Marketing

Designed by Freepik

Great content is the hallmark of effective digital marketing.

Like the petrol which fuels your car engine, effective content powers your online marketing. It also helps to move your customers along their buyer’s journey, and draws them nearer towards making a purchase.
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How To Build Successful Landing Pages That Convert

January 31st, 2017   •   no comments   

how-to-build-landing-pages-that-convert

Do you know what a landing page is? Or how it can help you to increase leads and generate sales?

Contrary to popular belief, landing pages are not “microsites”. Nor should they merely be any page on your website where your products and services are described.
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8 Common Mistakes in Marketing Automation

January 26th, 2017   •   4 comments   

8 reasons why marketing automation fails

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Automation is the secret to higher productivity. And marketing automation should help marketers like you to boost yours.

Unfortunately, many companies do not understand how marketing automation works.
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How To Boost Your Social Media Marketing Performance

January 18th, 2017   •   no comments   

Social Media Marketing Performance

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“Social media marketing is just bull****! You can’t get anything tangible there.”

Ever heard a statement like this being uttered by your boss? Well, you are not alone.
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7.5 Dazzling Digital Marketing Ideas For 2017

December 31st, 2016   •   1 comment   

digital-marketing-ideas-for-2017

2016 has come to an end. And thankfully so too.

Economically speaking, the year has been a pretty “meh” one for many. Reduction in global demand has led to a slowing of economic growth, increased retrenchments and an uncertain outlook for 2017.
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Revisiting Advertising’s Golden Rule

November 29th, 2016   •   no comments   

should-you-still-be-selling-the-sizzle

Courtesy of Perko’s

“Sell the Sizzle, not the Steak”

Everybody in the world of advertising would have heard of advertising guru Elmer Wheeler’s famous saying. It is considered by many to be one of the most beloved mantras in the world of marketing.
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7 ways to do lead generation for your business

November 14th, 2016   •   1 comment   

7-ways-to-generate-leads

Have you felt that your pipeline of leads are drying up? Wonder how you can bring in more clients for your business?

Well, help is here!
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The Five Essential As of Digital Marketing

July 26th, 2016   •   no comments   

Five Essential As of Digital Marketing

CEOs love them. CFOs adore them. Even CMOs are falling head over heals for them.

What am I talking about? You guessed it – numbers!
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Digital Marketing 101: Search vs Social

July 13th, 2016   •   4 comments   

Search versus Social

Courtesy of Blitz media design

One of the most common dilemmas faced by marketers is this:

Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?
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Beginners Guide to B2B Digital Marketing

March 14th, 2016   •   no comments   

B2B Digital Marketing Beginners Guide

Designed by Freepik

OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.

How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?
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