Tag: digital marketing

How To Boost Your Social Media Marketing Performance

January 18th, 2017   •   no comments   

Social Media Marketing Performance

Designed by Freepik

“Social media marketing is just bull****! You can’t get anything tangible there.”

Ever heard a statement like this being uttered by your boss? Well, you are not alone.
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7.5 Dazzling Digital Marketing Ideas For 2017

December 31st, 2016   •   1 comment   

digital-marketing-ideas-for-2017

2016 has come to an end. And thankfully so too.

Economically speaking, the year has been a pretty “meh” one for many. Reduction in global demand has led to a slowing of economic growth, increased retrenchments and an uncertain outlook for 2017.
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Revisiting Advertising’s Golden Rule

November 29th, 2016   •   no comments   

should-you-still-be-selling-the-sizzle

Courtesy of Perko’s

“Sell the Sizzle, not the Steak”

Everybody in the world of advertising would have heard of advertising guru Elmer Wheeler’s famous saying. It is considered by many to be one of the most beloved mantras in the world of marketing.
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7 ways to do lead generation for your business

November 14th, 2016   •   1 comment   

7-ways-to-generate-leads

Have you felt that your pipeline of leads are drying up? Wonder how you can bring in more clients for your business?

Well, help is here!
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The Five Essential As of Digital Marketing

July 26th, 2016   •   no comments   

Five Essential As of Digital Marketing

CEOs love them. CFOs adore them. Even CMOs are falling head over heals for them.

What am I talking about? You guessed it – numbers!
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Digital Marketing 101: Search vs Social

July 13th, 2016   •   3 comments   

Search versus Social

Courtesy of Blitz media design

One of the most common dilemmas faced by marketers is this:

Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?
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Beginners Guide to B2B Digital Marketing

March 14th, 2016   •   no comments   

Beginners Guide to B2B Digital Marketing

OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.

How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?

Well, not really.

As a long-time purveyor of B2B marketing (this business blog is a case-in-point), I reflected on what worked and what didn’t in the B2B space. First, let me clarify what the difference between B2C and B2B digital marketing on the web is like.

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9 Digital Marketing Strategies for 2016

January 1st, 2016   •   1 comment   

9 Digital Marketing Strategies for 2016

Today is the first day in the year 2016.

As you start to plan your marketing strategies for the year ahead, it would be useful to consider some of the positive moves which you can make to improve how you grow your influence and reach customers online.
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The 80/20 Rule in Content Marketing

November 10th, 2015   •   3 comments   

80-20-rule-content-marketing
Courtesy of evolving SEO

Have you heard of the 80/20 rule?

Known as the Pareto principle, the 80/20 rule is also known as the law of the vital few. First conceived by management consultant Joseph M Juran, it is attributed to 19th century Italian economist Vilfredo Pareto. The 80/20 rule essentially states that “80% of the effects came from 20% of the causes”.
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10 reasons why teenagers are great influencers

October 12th, 2015   •   no comments   

How Teens Become Great Social Influencers

Image courtesy of Teka Articles

Clueless how you can get your ideas to spread on social media? Well, why don’t you ask your teenage son or daughter?

That age-old saying about teenagers being digital natives are true. They eat, live and breathe digital.

Also known as Generation C (for Connected), they have an intuitive feel for all things social, digital and mobile. 
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