marketing strategy | Cooler Insights

How Much Should You Charge?

February 26, 2011 • Blog • 2 comments

Courtesy of Rentoid

In an age where anything and everything is trending towards FREE, companies face many increasingly thorny dilemmas on the issue of pricing. What should one charge in order to make a profitable and sustainable living? How can one stand out from other similar businesses using price as a lever? Is there a trade-off between the number of users/subscribers/fans and actual paying customers?

Answering these questions isn’t easy. One can either choose to go with one’s gut (ala Malcolm Gladwell’s the Law of Thin Slices) or perhaps embrace a more methodical approach.

Don’t Make Them Go Uphill

November 26, 2010 • Blog • 1 comment

Don’t make your customers go on an uphill battle (Source)

As I was running this morning, I’ve noticed a very interesting observation at the jogging track on a little hillock near my home. This was the same place I’ve gone for my regular exercise for close to 8 years. Its a little loop which goes for about 680 m per round.

Almost everybody was going in the same direction (except me – I’ve got a thing for running against the human traffic…;)). What’s more, they were all IGNORING the directional signages painted on the track which said “START” and “END” along a certain path.

Close Your Eyes and Don’t Peek!

October 2, 2010 • Blog • no comments

Magic shows always work because kids loved to be astonished

Have you wondered why kids like birthday or Christmas presents so much? Or why teens and youths enjoy watching the latest “Lady Gaga” music video?

I believe that it is captured in a single word: Surprise.

Capitalising on Curiosity

September 22, 2010 • Blog • no comments

Human beings are naturally curious creatures.

Babies have an insatiable interest in whatever’s happening around them. They will see, hear, feel, smell, taste and even swallow their world.

The Power of Personality

September 20, 2010 • Content Marketing • 1 comment

Wish to improve your marketing effectiveness in the social age? Keen to develop a unique and distinct advantage for your business?

The answer to this may very well lie in one of the oldest traits of humanity. Namely, your personality.

September 6, 2010 • Social Influence • 1 comment

Zoe Tay and Imedeen – Positive Partnership or Fabulous Failure? (source)

Lights (tweet), Cameras (Facebook update), Action (blog post)!

One of the fastest growing phenomenon on social media channels, celebrities are flocking to these online channels to expand their reach to their increasingly social media savvy fans.

Should We Be Snipers or Grenadiers?

August 7, 2010 • Blog • 1 comment

There are two schools of thought in marketing.

The first school teaches us to focus and concentrate all our energies and resources on one (or perhaps two) key strategies. I call them the snipers.

Source

How To Sustain Their Interest and Excitement

August 2, 2010 • Content Marketing • no comments

Corporate Storytelling should be as alluring as the Dance of 7 Veils (courtesy of rjg329)

One of the things which I have been wrestling with lately is this:

How can I keep my customers continually keen in my products and services beyond a short-lived campaign?

More importantly, can we sustain their interest over a longer time span and find different ways to build on it?

The Simplest Trick in Advertising and Promotions?

July 30, 2010 • Blog • 3 comments

Yesterday evening, as I was going home from work, I was handed a packet of free tissues outside City Hall MRT station along North Bridge Road. Considered one of the oldest promotional gimmick in the book, it came from QB House – famous for its 10 minute haircut costing $10 – which recently opened a branch at Basement 2 of Raffles City.

Despite the small rectangular area of the tissue, the company has cleverly done a few things right:

Tag: marketing strategy