Engaging Customers with Game Mechanics

Engaging Customers with Game Mechanics

December 25, 2010 Social Influence 1 comment

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Everybody loves gaming!

The latest buzzword in marketing – especially in online circles – is gaming (or more accurately game mechanics). To some, it has become the new viral, overtaking viral videos as the holy grail of consumer engagement and interaction.

Almost everybody online these days are raving about how game mechanics can change the future of company-customer interactions.


Don’t Toy Around With Takashimaya

December 22, 2010 Blog 2 comments

Christmas Fantasy @ Takashimaya Square
Not exactly award winning logo design, but it does the trick!

I’m not a shopaholic and neither is my wife. However, come December each year, we would venture forth to Takashimaya Shopping Centre (anchor tenant of Ngee Ann City) for our annual dose of gifting goodness. There is a certain magic in the way the Japanese retailer lays out its various spaces, tantalising consumers to part with their hard-earned cash in the most delightful way.

Christmas Fantasy @ Takashimaya Square


Burger King’s Naughty But Nice (For Now)

December 17, 2010 Blog disabled comments

Anybody who has followed Burger King’s advertising strategies in recent years would know that it doesn’t shy away from controversy. Embracing an all out assault to shock and awe – moral sensibilities notwithstanding – the popular fast food brand has adopted sexual innuendos and stereotypes both subtle and not so subtle in its advertising around the world.

Examples of its amorous and attention seeking ads include the following:

1) Bikini clad “BK Girls” which were featured in print advertisements…


How Taiwan Touched Our Hearts (and Wallets)

December 12, 2010 Blog disabled comments

Taiwan Feast Indulgence Tour

As some of you may know, my family and I went on a one week tour of Taiwan (labelled Taiwan Feast Indulgence), and we certainly had a wonderfully hedonistic time together. Our vacation from 3rd to 10th December covered Taipei, Neiwan, Taichung, Nantou, Kaohsiung, Taitung and Hualien. It was an especially meaningful and fortuitous trip for me as this was the second time I visited the island – my first visit was in 1983 or 1984 back when I was a bored teenager.

Taiwan Feast Indulgence Tour


Six Festive Marketing Ideas for Kids

December 10, 2010 Blog disabled comments

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Christmas is in the air, and retailers are all out to garner those precious year-end gifting dollars. With bonuses likely to be bountiful this year, any business worth its salt would be finding ways and means to target the consumer wallet.

Young children probably form one of the most important markets in the season of giving and receiving. Nothing beats the story of how Santa Claus will shimmy down your chimney – or rubbish chute in Singapore’s highrise context – and bear tidings of fun-tabulous toys. On a more pragmatic level though, how can companies cream this festive occasion for their own profits (and bonuses of course)?


Advertising Taglines from Heaven (or Hell)

November 30, 2010 Blog 1 comment


Do you consider this a good slogan?

In the world of branding and advertising, developing a catchy slogan or tagline is probably considered the Holy Grail of the craft. They can be found in practically anything and everything, from shampoo to milk powder, movies to museums, cities to churches, and cars to condos to credit cards.

Almost any organisation or institution worth its corporate salt would purvey these one or two liners, in the hope of raising mindshare, deepening heartshare, improving top-of-mind recall, and of course growing brand equity.


Don’t Make Them Go Uphill

November 26, 2010 Blog 1 comment


Don’t make your customers go on an uphill battle (Source)

As I was running this morning, I’ve noticed a very interesting observation at the jogging track on a little hillock near my home. This was the same place I’ve gone for my regular exercise for close to 8 years. Its a little loop which goes for about 680 m per round.

Almost everybody was going in the same direction (except me – I’ve got a thing for running against the human traffic…;)). What’s more, they were all IGNORING the directional signages painted on the track which said “START” and “END” along a certain path.