QR Codes. They are the greatest thing since sliced bread. After all, they allow you to “gamify” your business in clever and inventive ways right?
Wrong! Well, at least according to “UnMarketer” Scott Stratten.
QR Codes and Other Epic Marketing Fails
Why We Need to Ask the Right Questions
Courtesy of Life Hacks
Do you know what’s the best way to generate great ideas? Or find the solutions to that nagging problem?
Simple. Start by asking the right questions.
How Influencers Evolved in the Digital Age
Orginal image courtesy of The Drum
How have social influencers changed over the years? What impact does technology play on the evolution of influence?
I asked myself this question as I reflected on how much things have changed over the past two decades.
The 3 Ts of the Social Age
Courtesy of Drew’s Marketing Minute
Truth. Transparency. Trust.
These 3 Ts are the cornerstones of business, leadership and management. They also make good business sense in the social age – one where reputation, authority and influence matters more than slick advertising or clever creatives.
The Motivation Manifesto [Book Review]
New York Times bestselling author Brendon Burchard should know a thing or two about motivation.
Touted as a leading personal development expert, Brendon has a huge following on social media. His previous books such as The Charge (see my book review here) literally flew off the shelves.
6 Linguistic Tricks that Stick
Can you guess what the above image is saying? (courtesy of Kritter5X)
Wonder why certain content dazzles and sparkles while others taste flatter than a day old beer?
The secret lies in how words are orchestrated to create a perfect symphony.
8 Ways To Grow Your Social Influence
How would Taylor Swift grow her social influence? (courtesy of Hypable)
Can anybody become a social influencer these days? What are the steps needed to build your personal brand online?
Well, the world isn’t quite the same as before.
Present Shock: When Everything Happens Now
“If the end of the twentieth century can be characterised by futurism, the twenty-first can be defined by presentism.”
So begins Present Shock, an intellectual tour de force by renowned media theorist and social futurist Douglas Rushkoff.
A Cheapskate’s Guide to Enjoying Singapore
Anybody wants a $1 T-shirt and 50 cents underwear?
How can you enjoy yourself in Singapore without spending a bomb? Especially if you have a family with kids in tow?
A lot has been written about the high cost of living in Singapore.
They include a recent study by the Economist Intelligence Unit which ranked Singapore as the world’s most expensive city to live in, a clarification by our Finance Minister that living costs are higher for expatriates (as opposed to locals) due to the strong Singapore dollar.
Why Micro-Influencers Matter (And How You Can Work With Them)
What or who influences you the most in your buying decisions?
- Advertisement in the newspaper;
- News report featuring an interview with a CEO;
- Consumer review reports on an online forum;
- Pop-up display ad on your mobile;
- Endorsement by your favourite celebrity; or
- A friend or family member’s recommendation.