Taking Down Goliath: Digital Marketing 101

Taking Down Goliath: Digital Marketing 101

February 16, 2015 Content Marketing, Social Influence 2 comments

Taking Down Goliath - Digital Marketing 101

How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.   


When Content Marketing Becomes Spam

February 6, 2015 Content Marketing, Social Influence no comments


Noooo! My content isn’t spam! (Courtesy of Good Karma Host)

Are you a content marketing spammer?

There is a fine thin line between producing useful content and generating useless spam. While some of us do appreciate information that helps us to solve our problems, or increase our pleasure, others may find a continuous stream of irrelevant content interruptive and irritating.


Social Media Drove Almost a Third of Web Traffic

February 1, 2015 Content Marketing, Social Influence 1 comment

Social Media versus Search

Social media has officially trumped Search as the main source of traffic to websites! Well, at least according to Shareaholic.

In their latest report on social media traffic trends, Shareholic updated that social media platforms like Facebook, Pinterest, Twitter and others were responsible for driving 31.24% of overall traffic to websites in December 2014. This was a sizable 22.71% increase over the same period last year.


Homefarm – a Dream Green Home for Active Agers

January 30, 2015 Blog, Business and Management 1 comment

Spark Home Farm rending 1

Imagine a beautiful and environmentally friendly complex where seniors can retire in communal bliss. One where they can stay active growing their own vegetables, make some money, and live in lush green comfort. In other words, a pristine development which looks like the visual above (courtesy of SPARK).

Sounds like a green paradise in land-locked Singapore? Not if SPARK architects can help it.

Unveiling their concept for Homefarm – an integrated vertical urban farming and retirement living facility – SPARK shared their dream design of such a property.


7 Reasons Why Artsy Rocks The Art World

January 27, 2015 Content Marketing 1 comment

Michael Jackson and Bubbles

Do you love art? I certainly do. Especially works like Jeff Koons’ Michael Jackson and Bubbles (courtesy of Artsy).

While I’m not an art collector myself, I enjoy visiting art galleries and museums. I relish uncovering the rich and multi-layered narratives behind each and every artwork, immersing myself in aesthetic experiences which transport me from the ordinary to the sublime.


Online Consumer Behaviours – Insights from a Psychologist

January 25, 2015 Content Marketing, Social Influence 2 comments

Online Consumer Behaviours - Insights from a Psychologist Nathalie Nahai the web psychologist (courtesy of Waggener Edstrom)

Do people behave differently online and offline? What makes us so addicted to Facebook, email and Twitter?

In an interesting podcast episode of Mitch Joel’s Six Pixels of Separation, web psychologist Nathalie Nahai, author of the book Webs of Influence, revealed how online platforms, mobile technologies and social networks converge to influence consumer behaviours.