Courtesy of Leading With Trust
Do you know what the most important asset in the digital age is?
Nope, it’s not having a million fans or followers. Neither is it having the world’s greatest product.
The answer is TRUST.
8 Ways to Build Online Trust
Five Ways to Hack Your Life
Steve Jobs immortal quote (source of image)
Have you ever had a personal epiphany?
The kind where you suddenly realised that the “dream life” which you’re living may actually be a nightmare?
That what you’ve slogged countless hours, days and months of your life for may just be a big fat lie?
How NTUC Helps PMEs in Singapore [Budget 2015]
Image courtesy of TODAY
Are you a Professional, Manager or Executive (PME) in a fix? Need help to get your last three months pay or assistance in finding a job?
Well, help is here with NTUC’s PME unit!
Thanks to active lobbying by the National Trades Union Congress (NTUC) – the parent body of over 60 trade unions and associations in Singapore – PMEs now have more things to smile at.
How I Doubled My Instagram Followers in 3 Months
Want to grow your brand’s Instagram account? Wish to dramatically improve your Instagram influence?
Well, I am going to show you how I organically grew my Instagram followers from 550 to almost 1,070 in three months. All without spending a single cent.
Before I do that, however, let us first look at why Instagram matters.
How To Market Yourself Through Fascination
Sally Hogshead knows how to fascinate you (source of image)
Ever wonder how people perceive your unique self? Keen to use those insights to market yourself better and improve your social influence?
In a fascinating episode on the Social Media Marketing podcast, Sally Hogshead, author of How the World Sees You, shared how we can use the science of “fascination” to build your personal brand, impress others and improve our social influence.
Digital Marketing Trends: Key Insights in 2015
What is the single most exciting digital marketing opportunity in 2015?
Nope, it isn’t about generating great content. Neither is it mining mountains of big data, or optimizing social media channels.
Rather, customer experience is the holy grail for digital marketers this year. At least according to Adobe and Econsultancy’s Digital Trends 2015 report.
Why Businesses Must Act Like Media
Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)
Paid. Earned. Owned.
In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.
How to Launch a Product through Content [Book Review]
How do you use content marketing and storytelling to launch a new product or business?
The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.
6 Myths of Content Marketing
Image source
Content marketing is all the rage now.
Fueled by our insatiable need to consume content anywhere, anytime on any digital device, it is the new mantra of Search Engine Optimized (SEO) and social-media enabled marketers around the world.
Leading global brands like Apple, Coca-Cola, Oreo, Nike, Burberry’s and Zappos are using it to build brand affinity, deepen consumer interest, and drive sales.
7 Ways to Start Your Day Right
Courtesy of Vector Marketing
Do you know the secret to having a great day?
It begins the moment you wake up. That’s right, first thing in the morning.