Since time immemorial, we’re told that our network of friends and family members are vital to our success. Who haven’t heard that “a friend in need is a friend indeed” or that “blood runs thicker than water”?
Well, the tables may soon be turned. At least according to innovation consultant Alan Gregerman.
I was totally floored by a blog post by Jackie Huba of Church of the Customer.
In her post, Huba recounted how Nordstrom – a beacon of premium customer service in the US – upped the ante by replacing her worn-out loyalty card with a new one sent to her home without any prompting. All it took was for Huba to remark that her card was old and presto! A new card was delivered.
Mockup psd created by freepik – www.freepik.com
Good or bad, habits are hard to break. Try refraining from showering for a week—or even a day—to see what I mean!
As the old song by Chicago goes, habits can be hard to break. Especially addictive ones like smoking, binge drinking, watching television (especially Netflix), scrolling through Facebook or Instagram (oops guilty!), or lazing on the couch.
What is the secret to a child’s long-term success? Why do some kids do so well while others falter along the wayside as they journey through life?
The answers to these and more are found in Paul Tough’s How Children Succeed…
Courtesy of Amply Emmy
“Aaargh! I really hate that stupid nincompoop! Let me just post a truly nasty update on Facebook revealing how silly he is…”
Now wait a minute there. Before you go on your online rampage, take a chill pill.
The Marketer Scientist is a new superhero (courtesy of Search Engine Land)
In the world of marketing, there are two schools of thought.
The first – and more common – group believes that marketing belongs to the rarefied world of advertising professionals, PR experts, and market research wizards. Every step is finely calibrated, like strokes to a canvas made by a master.
How do you create a social brand? Are there any differences between a traditional brand and a social brand?
In the age of social and digital media, traditional methods of branding are not enough. The process of building and implementing a brand needs to consider the unique characteristics of the social ecosystem.
Courtesy of Business News Daily
At work or play, in sickness or in health, there is always something close to our bodies.
Want to guess what that is?
The world of business is like a cocktail party. At least according to Dave Kerpen.
To be a huge hit at a party – or a market – one needs to be a good listener, tell great stories, and be responsive, authentic, passionate, and full of surprises. These traits, amongst others, are also necessary for a business to be likeable.
Courtesy of DC Marketing Pro
Customers. Love them or hate them, they’re the only reason for our existence.
In the past, our customer relationships were pretty non-existent. A customer walks into a store, browses around, picks up a can of soda, pays, and leaves.
Perhaps a lady could be having her hair done at a salon, and the stylist would banter with her while trimming her tresses. After her hair is styled and cut, she departs happily to her next appointment.